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LAT profiles Hasbro. G.I. Joe is being rebooted to appeal to younger audience [GIJO3]
http://www.latimes.com/business/hollywood/la-fi-ct-hasbro-ambitions-20170321-story.html
The company also has big plans to team up with Paramount again on movies featuring a rebooted G.I. Joe with a revamped look intended to appeal to younger audiences.
The action-figure line was turned into a movie in 2009, with a sequel four years later. Both "G.I. Joe" movies were modest box-office successes and didn't generate the level of global appeal as the "Transformers" movies.
Simon Waters, who oversees consumer products at Hasbro Studios, said the company wants to take “a more millennial approach.”
“The world has changed, and I think you’re going to see G.I. Joe changing with it,” he said. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.”
Tag(s): GIJO3
LAT profiles Hasbro. G.I. Joe is being rebooted to appeal to younger audience [GIJO3] Mar 21, 10:21
cue Millenial GI JOE fanboy outrage! {nm} Mar 21, 10:25
I guess everyone will become a poor shot and nobody will die. {nm} Mar 21, 10:30
Pew-Pew! Lasers! Lots of lasers! {nm} Mar 21, 10:33
Cobra soldiers will be replace by B.A.T.S. {nm} Mar 21, 10:38
Kind of like Airwolf in the 80's - remember that show? They couldn't hit the side of a barn. {nm} Mar 21, 10:35
And the A-Team. {nm} Mar 21, 10:38
raunch-com style like 21 Jump Street or CHIPs {nm} Mar 21, 10:52
I still have to laugh that before filming CHIPs was throught to be a dark and serious action-crime-drama. {nm} Mar 21, 11:11