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THE ENTERTAINMENT MARKET
sure but at that point, the movie's largely in the can. the trailer is only confirming or denying that it was a smart bet in the first plac {nm}
Northwestern Sutdy show brain wave measurement during trailer engagement can predict box office success Mar 22, 14:29
"Nobody knows anything" {nm} Mar 22, 14:31
(testing this metric at the trailer stage is also . . . brave) {nm} Mar 22, 14:35
The majority of people first learn about a new movie from its trailer. {nm} Mar 22, 14:40
I'll curious to see it in action but so far, no one method has proven reliable... well, except ticket sales. {nm} Mar 22, 14:43
This is arguably the most scientific as it measures your direct biological reaction. You can't lie like in a survey. {nm} Mar 22, 15:02
Because people don't know what they want until you show it to them. {nm} Mar 22, 15:06
sure but at that point, the movie's largely in the can. the trailer is only confirming or denying that it was a smart bet in the first plac Mar 22, 14:44
I don't understand. What alternate phase would be better? {nm} Mar 22, 14:58
Just because someone likes a trailer doesn't mean they will go see in the theaters. {nm} Mar 22, 15:13
The point is people will go see movie with trailers they liked over movies with trailers they don't like. {nm} Mar 22, 15:17
And they can quantify by how much box office. {nm} Mar 22, 15:19
"Studying". Suuuure. I'll be bringing a tinfoil hat from now on. {nm} Mar 22, 16:04