HSX Forum

Movies

The point is people will go see movie with trailers they liked over movies with trailers they don't like. {nm}

Posted by: Antibody on Mar 22, 15:17 in response to JDolphin's post Just because someone likes a trailer doesn't mean they...

Northwestern Sutdy show brain wave measurement during trailer engagement can predict box office success Antibody Mar 22, 14:29

"Nobody knows anything" {nm} slipping jimmy Mar 22, 14:31

(testing this metric at the trailer stage is also . . . brave) {nm} slipping jimmy Mar 22, 14:35

The majority of people first learn about a new movie from its trailer. {nm} Antibody Mar 22, 14:40

I'll curious to see it in action but so far, no one method has proven reliable... well, except ticket sales. {nm} Captain Hindsight Mar 22, 14:43

This is arguably the most scientific as it measures your direct biological reaction. You can't lie like in a survey. {nm} Antibody Mar 22, 15:02

why stop at the trailer? do it for casting and watching dailies and screening preview cuts. Amazon did this kind of testing for concepts slipping jimmy Mar 22, 15:05

Because people don't know what they want until you show it to them. {nm} Antibody Mar 22, 15:06

sure but at that point, the movie's largely in the can. the trailer is only confirming or denying that it was a smart bet in the first plac {nm} slipping jimmy Mar 22, 14:44

I don't understand. What alternate phase would be better? {nm} Antibody Mar 22, 14:58

Just because someone likes a trailer doesn't mean they will go see in the theaters. {nm} JDolphin Mar 22, 15:13

The point is people will go see movie with trailers they liked over movies with trailers they don't like. Antibody Mar 22, 15:17

And they can quantify by how much box office. {nm} Antibody Mar 22, 15:19

"We made a great trailer for Beauty and the Beast. It was clearly much better than that trailer for The Belko Experience." {nm} slipping jimmy Mar 22, 16:36

The value is in saying "we made a great trailer for it follows and people responded to it, let's try that as a theatrical" {nm} Moviesnob Mar 22, 16:42

Yep, they can measure your high level of emotions and nostalgia to BTATB, versus a much lower response to the B-film BELCO.. {nm} Antibody Mar 22, 16:57

"Studying". Suuuure. I'll be bringing a tinfoil hat from now on. {nm} islander Mar 22, 16:04





Post a Reply

To post to the forums you must first login!


Here (HERE1) 1 43.78 (0.00)          Here (HERE1) 2 43.78 (0.00)          Megalopolis (MEGAL) 1 23.54 (+0.10)          Abigail (ABGAL) 500 60.01 (-0.23)          Megalopolis (MEGAL) 150000 23.54 (+0.10)          Megalopolis (MEGAL) 150000 23.54 (+0.10)          Thanksgiving 2 (THNK2) 150000 19.19 (-0.81)          Thanksgiving 2 (THNK2) 150000 19.19 (-0.81)          A Complete Unknown aka Going Ele (GOELC) 150000 17.54 (+0.46)          A Complete Unknown aka Going Ele (GOELC) 150000 17.54 (+0.46)          Little Shop of Horrors (LSOFH) 150000 6.49 (+0.59)          Little Shop of Horrors (LSOFH) 150000 6.49 (+0.59)          A Simple Favor 2 (ASFA2) 150000 17.62 (+0.91)          A Simple Favor 2 (ASFA2) 150000 17.62 (+0.91)          Atlantis (ATLNT) 150000 20.82 (+1.12)          Atlantis (ATLNT) 150000 20.82 (+1.12)          A Simple Favor 2 (ASFA2) 149999 17.62 (+0.91)          In The Land Of Saints And Sinner (ILSAS) 150000 1.75 (+0.18)          Abigail (ABGAL) 138907 60.01 (-0.23)          Not Another Church Movie (NACM) 150000 10.31 (+0.35)          Sasquatch Sunset (SQTCH) 150000 7.89 (-0.23)          The Long Game (TLNGM) 150000 6.83 (-0.05)          Don't Tell Mom the Babysitter's (DTMBD) 150000 2.48 (+0.01)          The Greatest Hits (GRTHT) 150000 1.85 (-0.02)          Knox Goes Away (KNOXG) 150000 1.71 (-0.02)          Spaceman (SPACM) 150000 0.17 (-0.02)          Sleeping Dogs (SDOGS) 150000 1.53 (-0.02)          Godzilla x Kong: The New Empire (KONG2.OW) 100000 59.07 (+0.72)          Godzilla x Kong: The New Empire (KONG2.CA) 25000 3.01 (+0.14)          Ghostbusters: Frozen Empire (GHST5) 130079 113.62 (+0.28)          SNL 1975 aka The Wolverines (SNL75) 62845 27.86 (-0.17)          Unsung Hero (UNSUN) 150000 23.09 (+0.02)          SNL 1975 aka The Wolverines (SNL75) 150000 27.86 (-0.17)          Here (HERE1) 26019 43.78 (0.00)          Thanksgiving 2 (THNK2) 150000 19.19 (-0.81)          Downtown Owl (DTOWL) 150000 2.36 (+0.01)          Wicked Little Letters (WCKLL) 150000 2.67 (+0.21)          Thanksgiving 2 (THNK2) 150000 19.19 (-0.81)          Unsung Hero (UNSUN) 149999 23.09 (+0.02)          Micronauts (MCRON) 50000 7.14 (+0.23)          A Simple Favor 2 (ASFA2) 150000 17.62 (+0.91)          A Simple Favor 2 (ASFA2) 150000 17.62 (+0.91)          Thanksgiving 2 (THNK2) 150000 19.19 (-0.81)          Godzilla x Kong: The New Empire (KONG2) 150000 155.54 (+1.71)          Godzilla x Kong: The New Empire (KONG2) 150000 155.54 (+1.71)          Thanksgiving 2 (THNK2) 1 19.19 (-0.81)          Thanksgiving 2 (THNK2) 150000 19.19 (-0.81)          The Monkey (MONKY) 5 21.65 (-0.07)          Thanksgiving 2 (THNK2) 23000 19.19 (-0.81)          Wonder Woman 3 (WOND3) 500 24.68 (+0.06)