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Movies

"We made a great trailer for Beauty and the Beast. It was clearly much better than that trailer for The Belko Experience." {nm}

Posted by: slipping jimmy (a.k.a mickpix) on Mar 22, 16:36 in response to Antibody's post And they can quantify by how much box office.

Northwestern Sutdy show brain wave measurement during trailer engagement can predict box office success Antibody Mar 22, 14:29

"Nobody knows anything" {nm} slipping jimmy Mar 22, 14:31

(testing this metric at the trailer stage is also . . . brave) {nm} slipping jimmy Mar 22, 14:35

The majority of people first learn about a new movie from its trailer. {nm} Antibody Mar 22, 14:40

I'll curious to see it in action but so far, no one method has proven reliable... well, except ticket sales. {nm} Captain Hindsight Mar 22, 14:43

This is arguably the most scientific as it measures your direct biological reaction. You can't lie like in a survey. {nm} Antibody Mar 22, 15:02

why stop at the trailer? do it for casting and watching dailies and screening preview cuts. Amazon did this kind of testing for concepts slipping jimmy Mar 22, 15:05

Because people don't know what they want until you show it to them. {nm} Antibody Mar 22, 15:06

sure but at that point, the movie's largely in the can. the trailer is only confirming or denying that it was a smart bet in the first plac {nm} slipping jimmy Mar 22, 14:44

I don't understand. What alternate phase would be better? {nm} Antibody Mar 22, 14:58

Just because someone likes a trailer doesn't mean they will go see in the theaters. {nm} JDolphin Mar 22, 15:13

The point is people will go see movie with trailers they liked over movies with trailers they don't like. {nm} Antibody Mar 22, 15:17

And they can quantify by how much box office. {nm} Antibody Mar 22, 15:19

"We made a great trailer for Beauty and the Beast. It was clearly much better than that trailer for The Belko Experience." slipping jimmy Mar 22, 16:36

The value is in saying "we made a great trailer for it follows and people responded to it, let's try that as a theatrical" {nm} Moviesnob Mar 22, 16:42

Yep, they can measure your high level of emotions and nostalgia to BTATB, versus a much lower response to the B-film BELCO.. {nm} Antibody Mar 22, 16:57

"Studying". Suuuure. I'll be bringing a tinfoil hat from now on. {nm} islander Mar 22, 16:04





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