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Whisper Numbers: Paranormal Activity 3 finds more footage.

For the third year in a row, Paramount looks to dominate the weekend before Halloween with its low-budget, found footage horror franchise.  After disposing the Saw series last year, Paranormal Activity 3 [PNAC3] has the horror market all to itself.  Although Paranormal Activity 2 opened to $40.7 million last year, many complained it was too similar to the original.  Filmmakers wisely set the latest installment as a prequel and multiplied the jump scare factor as seen in the trailers. Buzz and interest remain high for fans of the series. Stalking into 3221 theaters, Paranormal Activity 3 looks to once again hit $40 million.

Writer-director Paul Anderson [PANDE] updates the classic tale The Three Musketeers [3MSKT] with 3D special effects. However, the famed heroes are played by actors lacking any starpower, while recognizable faces Milla Jovovich [MJOVO], Orlando Bloom [OBLOO], and Christoph Waltz [CWALT] are only supporting characters. With Disney’s 1993 star-studded adaptation still fresh in memory, Summit’s PG-13 remake is unlikely to draw many adults.  Poor reviews may deter anyone but the young male audience. Parrying in 3017 theaters, The Three Musketeers may be on guard for about $14 million.

After a couple of weeks as the champ, Real Steel [RSTEL] looks to get knocked down a couple of spots. The boxing robots could sock away another $9.5 million.

The dance remake Footloose [FTLOS] met expectation, but did not break out as Paramount hoped. With its target female audience at Paranormal Activity 3, Footloose may lose 50% to $8 million in its second weekend.

Rowan Atkinson [RATKI] returns as a bumbling spy in the comedy Johnny English Reborn [JENG2]. The original Johnny English opened to $9.1 million in 2003, while Mr. Bean’s Holiday cleared $9.9 million in 2007. However, today’s moviegoers may have outgrown Atkinson’s brand of PG-rated humor. Johnny English Reborn may tally $5 million from 1551 locations.

That’s the whisper from the trading floor.



Tag(s): PNAC3, PANDE, 3MSKT, MJOVO, OBLOO, CWALT, RSTEL, FTLOS, RATKI, JENG2

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By Box Office Whisperer on Thursday, October 20, 2011 @ 04:55 PM 7469 views

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Gundam (GUNDM) 25000 14.11 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          Bridget Jones: Mad About the Boy (BJON4) 50000 2.92 (0.00)          Spa Weekend (SPAWK) 150000 13.21 (0.00)          The Hand That Rocks the Cradle (HTRTC) 1 24.65 (0.00)          The Hand That Rocks the Cradle (HTRTC) 20000 24.65 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Hand That Rocks the Cradle (HTRTC) 15000 24.65 (0.00)          In The Lost Lands (INTLL) 55000 9.13 (0.00)          Companion (CMPAN) 3000 28.98 (0.00)          Companion (CMPAN) 7000 28.98 (0.00)          The Horror Fund 9 (SPOOK) 20000 20.21 (0.00)          Mufasa: The Lion King (LION2) 75000 300.18 (0.00)          Donald Glover (DOGLO) 2500 222.20 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          The Batman: Part II (TBAT2) 150000 276.82 (0.00)          Evil Dead Untitled (EVLD6) 15000 26.79 (0.00)          Evil Dead Untitled (EVLD6) 25000 26.79 (0.00)          Swamp Thing (SWAMP) 10000 36.91 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          Stuntnuts: The Movie (STUNT) 9999 21.48 (0.00)          Stuntnuts: The Movie (STUNT) 2000 21.48 (0.00)          Stuntnuts: The Movie (STUNT) 36000 21.48 (0.00)          Stuntnuts: The Movie (STUNT) 36000 21.48 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          Kraven the Hunter (KRAVN) 7000 78.18 (0.00)          Kraven the Hunter (KRAVN) 6111 78.18 (0.00)          Zoe Kravitz (ZKRAV) 25000 119.56 (0.00)          Jake Kasdan (JKASD) 25000 143.18 (0.00)          Jake Kasdan (JKASD) 25000 143.18 (0.00)          I am Legend 2 (LEGN2) 149999 56.86 (0.00)          Golden aka Atlantis (ATLNT) 1 34.18 (0.00)          Bonhoeffer (BNHFR) 24950 7.90 (0.00)          Anaconda (ANAC3) 1 38.78 (0.00)          Gladiator II (GLAD2) 149999 170.83 (0.00)          Anaconda (ANAC3) 1 38.78 (0.00)          Spa Weekend (SPAWK) 4000 13.21 (0.00)          Spa Weekend (SPAWK) 6000 13.21 (0.00)          Blood on Snow (BLOSN) 150000 23.27 (0.00)          Blood on Snow (BLOSN) 1 23.27 (0.00)          Moana 2 - Opening Weekend Wed-Su (MOAN2.OW) 100000 140.73 (0.00)          Nutcrackers (NTCRS) 150000 2.81 (0.00)          Moana 2 H$130 Call Wed-Sun (MOAN2.CA) 25000 6.40 (0.00)          Dune: Messiah aka Dune: Part Thr (DUNE3) 2500 172.15 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          Paper Tiger (PTIGR) 150000 20.43 (0.00)