SPIN FACTOR®

The HSX Blog



Whisper Numbers: The Dark Knight Rises again.

Although its opening weekend topped its predecessor The Dark Knight, The Dark Knight Rises [BATM3] had been expected to debut much higher if not for the mass shooting at a midnight showing in Colorado. Will those moviegoers who forego the theaters due to the tragedy return during the second weekend, or are they still skittish about going to the movies? As the final chapter in Christopher Nolan’s [CNOLA] Batman trilogy, The Dark Knight Rises is a must-see for fans and enjoys phenomenon word of mouth. The Dark Knight declined 52% to $75.2 million in 2008. The Dark Knight Rises may be able to hold 50% for a second weekend tally of $80 million.

Fox’s R-rated comedy The Watch [NEIBW] appears to be the wrong movie at the wrong time. The original title Neighborhood Watch was dropped due to the controversial shooting death by an overzealous surburbanite on neighborhood watch. Even with the starpower of Ben Stiller [BSTIL], Vince Vaughn [VVAUG] and Jonah Hill [JHILL], the trailers have not been funny, not to mention the alien invasion plot plays like a poor American version of the British hit Attack of the Block. Debuting in 3168 theaters, The Watch may uncover $21 million.

Ice Age: Continental Drift [ICEA4] suffered a huge drop in its second weekend as families stayed home due to anxiety from the tragedy. The animated sequel should bounce back and recover $13 million.

The fourth entry in the dance film franchise, Step Up: Revolution [STUP4] is the first to be distributed by Summit rather than Disney. Channing Tatum has long left the series, leaving a cast of unknowns culled from various dance competition TV shows to perform in the PG-13 rated film. Step Up 3D earned $15.8 million in August 2010, but 3D is no longer a novelty today. The same could be said about the dance genre in general, whose popularity has waned.  Step Up: Revolution may flash mob its way to $11.5 million at 2568 locations.

That’s the whisper from the virtual trading floor.



Tag(s): BATM3, CNOLA, NEIBW, BSTIL, VVAUG, JHILL, ICEA4, STUP4

View more Blog posts »



By Box Office Whisperer on Thursday, July 26, 2012 @ 04:02 PM 3486 views

Recent Comments

    No recent comments.



Wicked Part 2 (WCKD2) 278 197.30 (+0.50)          The Sequel Fund (SQUEL) 168 47.11 (0.00)          Heat 2 (HEAT2) 150000 35.04 (+0.10)          Lilo & Stitch (LILST) 14373 137.48 (+0.69)          Snow White (SNWHT) 150000 212.56 (+1.01)          Love Me (LOVME) 150000 2.13 (+0.01)          Wicked H$100 Call (WICKD.CA) 17206 7.97 (+0.15)          The Horror Fund 9 (SPOOK) 20000 19.98 (-0.01)          Moana 2 H$130 Call Wed-Sun (MOAN2.CA) 7991 6.16 (+0.11)          The Fire Inside (FLNTS) 150000 8.29 (-0.07)          Wicked (WICKD) 100000 288.37 (+0.38)          Venom: The Last Dance $130M Bloc (VENM3.BW) 25000 9.85 (0.00)          One of Them Days aka Untitled Ke (1OTDS) 150000 17.41 (-0.06)          The Order (TORDR) 150000 5.74 (+0.02)          10 Lives (10LIV) 99867 6.70 (+0.02)          Karate Kid Legends (KKID2) 18525 123.68 (-0.15)          Drop (DROP) 150000 26.45 (+0.30)          Wicked H$100 Call (WICKD.CA) 1752 7.97 (+0.15)          Sneaks (SNEKS) 150000 11.14 (-0.86)          Moana 2 - Opening Weekend Wed-Su (MOAN2.OW) 72 138.66 (0.00)          Wicked - Opening Weekend (WICKD.OW) 100000 116.96 (+0.93)          Wicked H$100 Call (WICKD.CA) 25000 7.97 (+0.15)          Nobody 2 (NOBO2) 150000 30.46 (+0.70)          The Man with the Bag (TMWTB) 150000 27.50 (+0.93)          The Batman: Part II (TBAT2) 52364 283.49 (+0.02)          Snow White (SNWHT) 150000 212.56 (+1.01)          The Wild Robot $105M Blockbuster (TWRBT.BW) 25000 15.99 (+0.07)          Beetlejuice Beetlejuice $250M Bl (BEET2.BW) 25000 16.35 (+0.07)          Werewolves - Opening Weekend (WEREW.OW) 100000 5.11 (+0.11)          Vanessa Redgrave (VREDG) 25000 17.82 (+0.10)          In The Lost Lands (INTLL) 6699 8.47 (-0.10)          Radha Mitchell (RMITC) 25000 20.45 (+0.12)          Naomie Harris (NHARR) 25000 96.92 (-0.25)          Natalie Dormer (NDORM) 25000 117.99 (+0.33)          Liev Schreiber (LSCHR) 25000 39.35 (+0.25)          Josh Hutcherson (JHUTC) 25000 82.69 (0.00)          Hugh Grant (HGRAN) 25000 75.49 (+0.25)          Flight Risk (FLTRS) 150000 30.20 (+1.05)          Helena Bonham Carter (HBCAR) 25000 38.18 (+0.12)          Emma Thompson (ETHOM) 25000 53.86 (-0.16)          Tom Hardy (THARD) 25000 152.13 (+0.50)          Juno Temple (JTEMP) 25000 60.66 (-0.25)          Bring Them Down (BRTDW) 75000 1.77 (-0.16)          Wicked (WICKD) 150000 288.37 (+0.38)          In The Lost Lands (INTLL) 143300 8.47 (-0.10)          Relay (RELAY) 144999 3.40 (-0.09)          How to Train Your Dragon (HTTYD) 25000 175.98 (+0.25)          The Horror Fund 9 (SPOOK) 20000 19.98 (-0.01)          Bonhoeffer (BNHFR) 150000 6.26 (+0.04)          Sneaks (SNEKS) 150000 11.14 (-0.86)