SPIN FACTOR®

The HSX Blog



Whisper Numbers: Paranormal Activity starts off 2014

After the glut of holiday film releases to close out the year 2013, Paranormal Activity: The Marked Ones [OXNRD] will be the only new wide release to open 2014. Paramount spins off their R-rated found-footage horror franchise to target Hispanic moviegoers, a segment that traditionally flocks to supernatural stories with religious undertones. Horror films have done well in the first weekend of January during the past 2 years. Texas Chainsaw 3D earned $21.7 million last year while The Devil Inside surprised with $33.7 million in 2012. Horror fans have not had a treat since Carrie debuted before Halloween. However, the drop-off from Paranormal Activity 3’s $52.6 million to Paranormal Activity 4’s $29.0 million showed serious signs of franchise fatigue. Showing in 2867 theaters, Paranormal Activity: The Marked Ones could scare up $19 million.

Even after six weeks, Frozen [FROZE.BW] continues to outperform newer arrivals. After increasing 45% last weekend, the animated musical is likely to drop 45% to $16 million now that kids are back in school. The Hobbit: The Desolation of Smaug [HOBT2] has also held strong and looks to add $15 million in its fourth weekend.

Fourth place could be a three-way battle between Anchorman 2: The Legend Continues [ANCH2], American Hustle [AMBUL] and The Wolf of Wall Street [TWOWS], all expected around $10 million.

That’s the whisper from the virtual trading floor.



Tag(s): OXNRD, HOBT2, ANCH2, AMBUL, TWOWS

View more Blog posts »



By Box Office Whisperer on Thursday, January 2, 2014 @ 04:56 PM 3260 views

Recent Comments

    No recent comments.



How to Train Your Dragon (HTTYD) 1 175.73 (0.00)          In The Lost Lands (INTLL) 150000 8.45 (-0.12)          In The Lost Lands (INTLL) 150000 8.45 (-0.12)          How to Train Your Dragon (HTTYD) 10351 175.73 (0.00)          Sneaks (SNEKS) 30000 11.81 (-0.19)          Famous (FAMOS) 30000 21.66 (-0.27)          Gundam (GUNDM) 1 13.77 (+0.36)          Gundam (GUNDM) 150000 13.77 (+0.36)          Splitsville (SPTSV) 150000 4.19 (+0.22)          They Found Us (THFUS) 149999 15.69 (-0.18)          Frozen III (FROZ3) 7000 253.40 (+0.78)          Frozen III (FROZ3) 7000 253.40 (+0.78)          Y2K - Opening Weekend (Y2K.OW) 36667 5.00 (0.00)          After the Hunt (AFTHU) 150000 13.62 (-0.05)          Brave the Dark (BRVTD) 75000 5.01 (+0.11)          Y2K - Opening Weekend (Y2K.OW) 63333 5.00 (0.00)          Brave the Dark (BRVTD) 149999 5.01 (+0.11)          Bring Them Down (BRTDW) 150000 1.84 (-0.09)          Bring Them Down (BRTDW) 149997 1.84 (-0.09)          The Mastermind (MSTMN) 150000 3.92 (-0.15)          The Mastermind (MSTMN) 149998 3.92 (-0.15)          Wuthering Heights (WUTHR) 150000 37.29 (-0.34)          Jump Street: Now For Her Pleasur (21JS3) 1 1.75 (0.00)          Jump Street: Now For Her Pleasur (21JS3) 1 1.75 (0.00)          2073 (2073) 2 1.37 (0.00)          2073 (2073) 2 1.37 (0.00)          Suicide by Sunlight aka Untitled (SCBSL) 1 12.43 (+0.02)          Suicide by Sunlight aka Untitled (SCBSL) 150000 12.43 (+0.02)          The Chronicles of Narnia (NARN4) 1 4.00 (-0.15)          A Real Pain (ARLPN) 10 7.81 (-0.04)          A Real Pain (ARLPN) 10 7.81 (-0.04)          The Mastermind (MSTMN) 2 3.92 (-0.15)          The Mastermind (MSTMN) 2 3.92 (-0.15)          Sneaks (SNEKS) 150000 11.81 (-0.19)          Reminders of Him (RMNDH) 50000 19.83 (+0.12)          In The Lost Lands (INTLL) 3 8.45 (-0.12)          In The Lost Lands (INTLL) 3 8.45 (-0.12)          Gladiator II H$70 Call (GLAD2.CA) 999 2.22 (0.00)          They Found Us (THFUS) 1 15.69 (-0.18)          They Found Us (THFUS) 1 15.69 (-0.18)          Paper Tiger (PTIGR) 1 19.22 (-0.18)          Paper Tiger (PTIGR) 1 19.22 (-0.18)          Wuthering Heights (WUTHR) 1 37.29 (-0.34)          Wuthering Heights (WUTHR) 1 37.29 (-0.34)          Famous (FAMOS) 2 21.66 (-0.27)          Famous (FAMOS) 2 21.66 (-0.27)          The Chronicles of Narnia (NARN4) 150000 4.00 (-0.15)          Reminders of Him (RMNDH) 29993 19.83 (+0.12)          10-31 (1031) 1 0.02 (0.00)          10-31 (1031) 1 0.02 (0.00)