SPIN FACTOR®

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Box Score: Paranormal Activity slices Saw VI in half.

In its fifth week of release, Paramount’s Paranormal Activity [PNACT] finally ascended to the top of the weekend box office.  In  its nationwide expansion to 1945 theaters, the R-rated horror film scared up an estimated $22 million, up 12% from last week.  The success has been driven by mainly by word of mouth, as Paramount has spent less than $10 million on marketing.  With $62.5 million and counting in the bank, Paranormal Activity is the new King of Halloween.

Capping an abrupt end to a five-year reign, Saw VI [SAW6] grossed just $14.8 million, less than half of the last installment, Saw V.  T the Lionsgate horror series suffered from franchise fatigue as horror fans opted for the cool new entry in town, Paranormal Activity.

In third place, Where the Wild Things Are [WILD] tumbled 56% in its second weekend to $14.4 million..  The kid’s movie for adults has earned nearly $54 million.  Law Abiding Citizen [LACTZ] held up better, declining just 40% to $12.7 million for the fourth spot. 

The weekend’s three other new releases opened weakly.  The animated Astro Boy [ASBOY] debuted in seventh place with  $7.0 million. The teen fantasy Cirque du Freak: The Vampire’s Assistant [VAMPA] came in eighth at $6.3 million. The biopic Amelia [AMELA] finished out of the top ten with barely $4.0 million.   None of the three were able to even bring out their intended target audiences.

 

Rank TITLE F-S-S TOTAL
1 PARANORMAL ACTIVITY $22,000,000 $62,477,000
2 SAW VI $14,800,000 $14,800,000
3 WHERE THE WILD THINGS ARE $14,420,000 $53,960,000
4 LAW ABIDING CITIZEN $12,713,000 $40,317,815
5 COUPLES RETREAT $11,097,140 $78,213,340
6 ASTRO BOY $7,017,000 $7,017,000
7 THE STEPFATHER $6,500,000 $20,352,000
8 CIRQUE DU FREAK: THE VAMPIRE'S ASSISTANT $6,347,970 $6,347,970
9 CLOUDY WITH A CHANCE OF MEATBALLS $5,600,000 $115,204,000
10 ZOMBIELAND $4,300,000 $67,300,000
11 AMELIA $4,025,000 $4,025,000

 

Source: Exhibitor Relations Co.



Tag(s): PNACT, SAW6, WILD, LACTZ, ASBOY, VAMPA, AMELA

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By Antibody on Sunday, October 25, 2009 @ 11:25 AM 3177 views

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A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)          The Roses (TROSE) 4 15.39 (+0.05)          Hurry Up Tomorrow (HUTMR) 61704 19.35 (+0.71)          By Design (BYDSG) 150000 1.07 (-0.05)          Untitled Event Film Directed by (UEFDD) 25000 73.11 (-1.67)          By Design (BYDSG) 150000 1.07 (-0.05)          On Swift Horses (OSWFH) 150000 3.40 (-0.07)          Untitled Event Film Directed by (UEFDD) 1 73.11 (-1.67)          Sarah's Oil (SAOIL) 6 25.00 (-0.13)          The Housemaid (HMAID) 10 45.37 (+0.38)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          The SpongeBob Movie 4: Search fo (SPBO4) 3 66.22 (-0.20)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Avatar: Fire and Ash aka Avatar (AVAT3) 3 453.27 (+0.34)          Zootopia 2 (ZOOT2) 5 215.06 (-1.03)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Now You See Me: Now You Don't (NYSM3) 20 40.71 (+0.73)          Running Man (TRUNM) 3 97.40 (+0.13)          Predator: Badlands (PRED6) 3 59.59 (+0.03)          Good Fortune (GDFRT) 3 35.51 (+0.01)          Meet the Parents 4 (MPRN4) 149999 64.05 (-0.65)          Black Phone 2 (BPHO2) 4 56.03 (-0.22)          After the Hunt (AFTHU) 3 17.85 (+0.04)          Margie Claus (MARGC) 1 36.82 (+0.23)          Tron: Ares (TRON3) 3 121.32 (+0.17)          Animal Friends (ANFRN) 3 68.91 (-0.15)          Bad Fairies (BFAIR) 1 45.20 (-0.05)          Roofman (ROOFM) 3 23.16 (-0.02)          Bad Fairies (BFAIR) 150000 45.20 (-0.05)          Keeper (KEEPR) 3 24.19 (+0.02)          Mark Ruffalo (MRUFF) 25000 117.84 (-4.95)          Hurry Up Tomorrow (HUTMR) 150000 19.35 (+0.71)          One Battle After Another (VINEL) 14 47.18 (+0.50)          The Strangers: Chapter 2 (STRN4) 3 17.86 (+0.01)          Margie Claus (MARGC) 150000 36.82 (+0.23)          Spider-Man: Beyond the Spider-Ve (ASPD3) 150000 200.43 (+9.42)          Him aka Goat (GOAT1) 24 20.15 (+0.41)          John Lithgow (JLITH) 25000 24.08 (-0.56)          John Lithgow (JLITH) 25000 24.08 (-0.56)          Ella McCay (EMCAY) 8 18.26 (-0.12)          By Any Means (CI34) 150000 21.08 (+3.54)          A Minecraft Movie (MINEC) 1 172.88 (+3.00)          Ebon Moss-Bachrach (EMBAC) 25000 55.00 (0.00)          The Beatles - A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)          The Roses (TROSE) 4 15.39 (+0.05)          Hurry Up Tomorrow (HUTMR) 61704 19.35 (+0.71)          By Design (BYDSG) 150000 1.07 (-0.05)          Untitled Event Film Directed by (UEFDD) 25000 73.11 (-1.67)          By Design (BYDSG) 150000 1.07 (-0.05)          On Swift Horses (OSWFH) 150000 3.40 (-0.07)          Untitled Event Film Directed by (UEFDD) 1 73.11 (-1.67)          Sarah's Oil (SAOIL) 6 25.00 (-0.13)          The Housemaid (HMAID) 10 45.37 (+0.38)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          The SpongeBob Movie 4: Search fo (SPBO4) 3 66.22 (-0.20)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Avatar: Fire and Ash aka Avatar (AVAT3) 3 453.27 (+0.34)          Zootopia 2 (ZOOT2) 5 215.06 (-1.03)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Now You See Me: Now You Don't (NYSM3) 20 40.71 (+0.73)          Running Man (TRUNM) 3 97.40 (+0.13)          Predator: Badlands (PRED6) 3 59.59 (+0.03)          Good Fortune (GDFRT) 3 35.51 (+0.01)          Meet the Parents 4 (MPRN4) 149999 64.05 (-0.65)          Black Phone 2 (BPHO2) 4 56.03 (-0.22)          After the Hunt (AFTHU) 3 17.85 (+0.04)          Margie Claus (MARGC) 1 36.82 (+0.23)          Tron: Ares (TRON3) 3 121.32 (+0.17)          Animal Friends (ANFRN) 3 68.91 (-0.15)          Bad Fairies (BFAIR) 1 45.20 (-0.05)          Roofman (ROOFM) 3 23.16 (-0.02)          Bad Fairies (BFAIR) 150000 45.20 (-0.05)          Keeper (KEEPR) 3 24.19 (+0.02)          Mark Ruffalo (MRUFF) 25000 117.84 (-4.95)          Hurry Up Tomorrow (HUTMR) 150000 19.35 (+0.71)          One Battle After Another (VINEL) 14 47.18 (+0.50)          The Strangers: Chapter 2 (STRN4) 3 17.86 (+0.01)          Margie Claus (MARGC) 150000 36.82 (+0.23)          Spider-Man: Beyond the Spider-Ve (ASPD3) 150000 200.43 (+9.42)          Him aka Goat (GOAT1) 24 20.15 (+0.41)          John Lithgow (JLITH) 25000 24.08 (-0.56)          John Lithgow (JLITH) 25000 24.08 (-0.56)          Ella McCay (EMCAY) 8 18.26 (-0.12)          By Any Means (CI34) 150000 21.08 (+3.54)          A Minecraft Movie (MINEC) 1 172.88 (+3.00)          Ebon Moss-Bachrach (EMBAC) 25000 55.00 (0.00)          The Beatles - A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)          The Roses (TROSE) 4 15.39 (+0.05)          Hurry Up Tomorrow (HUTMR) 61704 19.35 (+0.71)          By Design (BYDSG) 150000 1.07 (-0.05)          Untitled Event Film Directed by (UEFDD) 25000 73.11 (-1.67)          By Design (BYDSG) 150000 1.07 (-0.05)          On Swift Horses (OSWFH) 150000 3.40 (-0.07)          Untitled Event Film Directed by (UEFDD) 1 73.11 (-1.67)          Sarah's Oil (SAOIL) 6 25.00 (-0.13)          The Housemaid (HMAID) 10 45.37 (+0.38)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          The SpongeBob Movie 4: Search fo (SPBO4) 3 66.22 (-0.20)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Avatar: Fire and Ash aka Avatar (AVAT3) 3 453.27 (+0.34)          Zootopia 2 (ZOOT2) 5 215.06 (-1.03)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Now You See Me: Now You Don't (NYSM3) 20 40.71 (+0.73)          Running Man (TRUNM) 3 97.40 (+0.13)          Predator: Badlands (PRED6) 3 59.59 (+0.03)          Good Fortune (GDFRT) 3 35.51 (+0.01)          Meet the Parents 4 (MPRN4) 149999 64.05 (-0.65)          Black Phone 2 (BPHO2) 4 56.03 (-0.22)          After the Hunt (AFTHU) 3 17.85 (+0.04)          Margie Claus (MARGC) 1 36.82 (+0.23)          Tron: Ares (TRON3) 3 121.32 (+0.17)          Animal Friends (ANFRN) 3 68.91 (-0.15)          Bad Fairies (BFAIR) 1 45.20 (-0.05)          Roofman (ROOFM) 3 23.16 (-0.02)          Bad Fairies (BFAIR) 150000 45.20 (-0.05)          Keeper (KEEPR) 3 24.19 (+0.02)          Mark Ruffalo (MRUFF) 25000 117.84 (-4.95)          Hurry Up Tomorrow (HUTMR) 150000 19.35 (+0.71)          One Battle After Another (VINEL) 14 47.18 (+0.50)          The Strangers: Chapter 2 (STRN4) 3 17.86 (+0.01)          Margie Claus (MARGC) 150000 36.82 (+0.23)          Spider-Man: Beyond the Spider-Ve (ASPD3) 150000 200.43 (+9.42)          Him aka Goat (GOAT1) 24 20.15 (+0.41)          John Lithgow (JLITH) 25000 24.08 (-0.56)          John Lithgow (JLITH) 25000 24.08 (-0.56)          Ella McCay (EMCAY) 8 18.26 (-0.12)          By Any Means (CI34) 150000 21.08 (+3.54)          A Minecraft Movie (MINEC) 1 172.88 (+3.00)          Ebon Moss-Bachrach (EMBAC) 25000 55.00 (0.00)          The Beatles - A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)          The Roses (TROSE) 4 15.39 (+0.05)          Hurry Up Tomorrow (HUTMR) 61704 19.35 (+0.71)          By Design (BYDSG) 150000 1.07 (-0.05)          Untitled Event Film Directed by (UEFDD) 25000 73.11 (-1.67)          By Design (BYDSG) 150000 1.07 (-0.05)          On Swift Horses (OSWFH) 150000 3.40 (-0.07)          Untitled Event Film Directed by (UEFDD) 1 73.11 (-1.67)          Sarah's Oil (SAOIL) 6 25.00 (-0.13)          The Housemaid (HMAID) 10 45.37 (+0.38)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          The SpongeBob Movie 4: Search fo (SPBO4) 3 66.22 (-0.20)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Avatar: Fire and Ash aka Avatar (AVAT3) 3 453.27 (+0.34)          Zootopia 2 (ZOOT2) 5 215.06 (-1.03)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Now You See Me: Now You Don't (NYSM3) 20 40.71 (+0.73)          Running Man (TRUNM) 3 97.40 (+0.13)          Predator: Badlands (PRED6) 3 59.59 (+0.03)          Good Fortune (GDFRT) 3 35.51 (+0.01)          Meet the Parents 4 (MPRN4) 149999 64.05 (-0.65)          Black Phone 2 (BPHO2) 4 56.03 (-0.22)          After the Hunt (AFTHU) 3 17.85 (+0.04)          Margie Claus (MARGC) 1 36.82 (+0.23)          Tron: Ares (TRON3) 3 121.32 (+0.17)          Animal Friends (ANFRN) 3 68.91 (-0.15)          Bad Fairies (BFAIR) 1 45.20 (-0.05)          Roofman (ROOFM) 3 23.16 (-0.02)          Bad Fairies (BFAIR) 150000 45.20 (-0.05)          Keeper (KEEPR) 3 24.19 (+0.02)          Mark Ruffalo (MRUFF) 25000 117.84 (-4.95)          Hurry Up Tomorrow (HUTMR) 150000 19.35 (+0.71)          One Battle After Another (VINEL) 14 47.18 (+0.50)          The Strangers: Chapter 2 (STRN4) 3 17.86 (+0.01)          Margie Claus (MARGC) 150000 36.82 (+0.23)          Spider-Man: Beyond the Spider-Ve (ASPD3) 150000 200.43 (+9.42)          Him aka Goat (GOAT1) 24 20.15 (+0.41)          John Lithgow (JLITH) 25000 24.08 (-0.56)          John Lithgow (JLITH) 25000 24.08 (-0.56)          Ella McCay (EMCAY) 8 18.26 (-0.12)          By Any Means (CI34) 150000 21.08 (+3.54)          A Minecraft Movie (MINEC) 1 172.88 (+3.00)          Ebon Moss-Bachrach (EMBAC) 25000 55.00 (0.00)          The Beatles - A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)          The Roses (TROSE) 4 15.39 (+0.05)          Hurry Up Tomorrow (HUTMR) 61704 19.35 (+0.71)          By Design (BYDSG) 150000 1.07 (-0.05)          Untitled Event Film Directed by (UEFDD) 25000 73.11 (-1.67)          By Design (BYDSG) 150000 1.07 (-0.05)          On Swift Horses (OSWFH) 150000 3.40 (-0.07)          Untitled Event Film Directed by (UEFDD) 1 73.11 (-1.67)          Sarah's Oil (SAOIL) 6 25.00 (-0.13)          The Housemaid (HMAID) 10 45.37 (+0.38)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          The SpongeBob Movie 4: Search fo (SPBO4) 3 66.22 (-0.20)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Avatar: Fire and Ash aka Avatar (AVAT3) 3 453.27 (+0.34)          Zootopia 2 (ZOOT2) 5 215.06 (-1.03)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Now You See Me: Now You Don't (NYSM3) 20 40.71 (+0.73)          Running Man (TRUNM) 3 97.40 (+0.13)          Predator: Badlands (PRED6) 3 59.59 (+0.03)          Good Fortune (GDFRT) 3 35.51 (+0.01)          Meet the Parents 4 (MPRN4) 149999 64.05 (-0.65)          Black Phone 2 (BPHO2) 4 56.03 (-0.22)          After the Hunt (AFTHU) 3 17.85 (+0.04)          Margie Claus (MARGC) 1 36.82 (+0.23)          Tron: Ares (TRON3) 3 121.32 (+0.17)          Animal Friends (ANFRN) 3 68.91 (-0.15)          Bad Fairies (BFAIR) 1 45.20 (-0.05)          Roofman (ROOFM) 3 23.16 (-0.02)          Bad Fairies (BFAIR) 150000 45.20 (-0.05)          Keeper (KEEPR) 3 24.19 (+0.02)          Mark Ruffalo (MRUFF) 25000 117.84 (-4.95)          Hurry Up Tomorrow (HUTMR) 150000 19.35 (+0.71)          One Battle After Another (VINEL) 14 47.18 (+0.50)          The Strangers: Chapter 2 (STRN4) 3 17.86 (+0.01)          Margie Claus (MARGC) 150000 36.82 (+0.23)          Spider-Man: Beyond the Spider-Ve (ASPD3) 150000 200.43 (+9.42)          Him aka Goat (GOAT1) 24 20.15 (+0.41)          John Lithgow (JLITH) 25000 24.08 (-0.56)          John Lithgow (JLITH) 25000 24.08 (-0.56)          Ella McCay (EMCAY) 8 18.26 (-0.12)          By Any Means (CI34) 150000 21.08 (+3.54)          A Minecraft Movie (MINEC) 1 172.88 (+3.00)          Ebon Moss-Bachrach (EMBAC) 25000 55.00 (0.00)          The Beatles - A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)          The Roses (TROSE) 4 15.39 (+0.05)          Hurry Up Tomorrow (HUTMR) 61704 19.35 (+0.71)          By Design (BYDSG) 150000 1.07 (-0.05)          Untitled Event Film Directed by (UEFDD) 25000 73.11 (-1.67)          By Design (BYDSG) 150000 1.07 (-0.05)          On Swift Horses (OSWFH) 150000 3.40 (-0.07)          Untitled Event Film Directed by (UEFDD) 1 73.11 (-1.67)          Sarah's Oil (SAOIL) 6 25.00 (-0.13)          The Housemaid (HMAID) 10 45.37 (+0.38)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          The SpongeBob Movie 4: Search fo (SPBO4) 3 66.22 (-0.20)          Until Dawn (UDAWN) 150000 29.57 (-0.30)          Avatar: Fire and Ash aka Avatar (AVAT3) 3 453.27 (+0.34)          Zootopia 2 (ZOOT2) 5 215.06 (-1.03)          Naomi Ackie (NACKI) 25000 68.05 (+3.44)          Greatest Days (GRTSD) 149999 0.17 (-0.04)          Now You See Me: Now You Don't (NYSM3) 20 40.71 (+0.73)          Running Man (TRUNM) 3 97.40 (+0.13)          Predator: Badlands (PRED6) 3 59.59 (+0.03)          Good Fortune (GDFRT) 3 35.51 (+0.01)          Meet the Parents 4 (MPRN4) 149999 64.05 (-0.65)          Black Phone 2 (BPHO2) 4 56.03 (-0.22)          After the Hunt (AFTHU) 3 17.85 (+0.04)          Margie Claus (MARGC) 1 36.82 (+0.23)          Tron: Ares (TRON3) 3 121.32 (+0.17)          Animal Friends (ANFRN) 3 68.91 (-0.15)          Bad Fairies (BFAIR) 1 45.20 (-0.05)          Roofman (ROOFM) 3 23.16 (-0.02)          Bad Fairies (BFAIR) 150000 45.20 (-0.05)          Keeper (KEEPR) 3 24.19 (+0.02)          Mark Ruffalo (MRUFF) 25000 117.84 (-4.95)          Hurry Up Tomorrow (HUTMR) 150000 19.35 (+0.71)          One Battle After Another (VINEL) 14 47.18 (+0.50)          The Strangers: Chapter 2 (STRN4) 3 17.86 (+0.01)          Margie Claus (MARGC) 150000 36.82 (+0.23)          Spider-Man: Beyond the Spider-Ve (ASPD3) 150000 200.43 (+9.42)          Him aka Goat (GOAT1) 24 20.15 (+0.41)          John Lithgow (JLITH) 25000 24.08 (-0.56)          John Lithgow (JLITH) 25000 24.08 (-0.56)          Ella McCay (EMCAY) 8 18.26 (-0.12)          By Any Means (CI34) 150000 21.08 (+3.54)          A Minecraft Movie (MINEC) 1 172.88 (+3.00)          Ebon Moss-Bachrach (EMBAC) 25000 55.00 (0.00)          The Beatles - A Four-Film Cinema (BEAT1) 150000 85.44 (+4.03)          A Big Bold Beautiful Journey (ABBBJ) 36 45.00 (+1.48)          We Are Storror (WSTOR) 149999 2.00 (0.00)          Geoffrey Rush (GRUSH) 25000 34.67 (-1.55)          The Beekeeper 2 (BEKP2) 502 31.53 (+5.44)