SPIN FACTOR®

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Box Score: Dear John dethrones Avatar.

The buying power of teenage girls reared its head again as the romance Dear John [DEARJ] knocked off Avatar [HWAVA] after its seven weeks stay atop the box office.  Lasse Hallstrom's [LHALL] feature adaptation of the novel by Nicholas Sparks ignited an estimated $32.4 million.  The pairing of Channing Tatum [CTATU] and Amanda Seyfried [ASEYF] attracted an audience that was 84% female and 66% under the age of 21.

Avatar finished out of the top spot for the first time at $23.6 million, a 25% decline in its eighth weekend.  The all-time domestic record now stands at $630 million and counting.

Moviegoers did not embrace From Paris with Love [FPWLV] as the R-rated actioner debuted in third place with just $8.1 million.  The Lionsgate release starred John Travolta [JTRAV] as a bald-headed secret agent with unorthodox methods.

Edge of Darkness [EDRKN] tumbled 59% in its second weekend to $7 million.  The revenge drama has earned $29 million thus far.

Banking on Oscar nominations for Jeff Bridges [JBRID] and Maggie Gyllenhaal [MGYLL], Crazy Heart [CRZHT] charted at the eighth spot with $3.65 million in its first weekend of wide expansion.  With seven previous weeks of limited release, the Fox Searchlight drama has totaled $11.2 million.

 

Rank TITLE F-S-S TOTAL
1 DEAR JOHN $32,400,000 $32,400,000
2 AVATAR $23,600,000 $630,093,323
3 FROM PARIS WITH LOVE $8,120,000 $8,120,000
4 EDGE OF DARKNESS $7,005,000 $29,097,000
5 THE TOOTH FAIRY $6,500,000 $34,332,973
6 WHEN IN ROME $5,504,000 $20,899,000
7 BOOK OF ELI $4,835,000 $82,163,000
8 CRAZY HEART $3,650,000 $11,187,730
9 LEGION $3,400,000 $34,600,000
10 SHERLOCK HOLMES $2,630,000 $201,579,000
11 THE BLIND SIDE $2,600,000 $241,626,000
12 UP IN THE AIR $2,350,000 $76,681,000

Source: Exhibitor Relations Co.



Tag(s): DEARJ, HWAVA, LHALL, CTATU, ASEYF, FPWLV, JTRAV, EDRKN, JBRID, MGYLL, CRZHT

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By Antibody on Sunday, February 7, 2010 @ 11:37 AM 3335 views

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