SPIN FACTOR®

The HSX Blog



Box Score: Despicable Me takes over the weekend box office.

The first 3D animated film from Universal Despicable Me [DESME] debuted with an estimated $60.1 million to top the weekend box office. The strong opening exceeded all expectations and was the biggest ever for an original animated film not produced by Pixar or DreamWorks Animation.   The supervillain's yellow minions proved popular with moviegoers of all ages, while the heartwarming themes appeal to families with young children which made up 55% of the audience.  Breaking through despite the competition for 3D screens, Despicable Me should exhibit long legs.

Last weekend's phenomenon The Twilight Saga: Eclipse [TWLI3] settled for second with $33.4 million, dropping just 49% when comparing the Friday-to-Sunday portion of last weekend.  The third film has earned $237.0 million in 12 days, holding slightly ahead of the previous film New Moon's $235.8 million pace.

Predators [PRED3] returned to theaters with $25.3 million worthy of box office.  The R-rated sci-fi actioner connected with its target demographic as the audience turnout was 70% males. 

Toy Story 3 [TOYS3] took in $22.0 million to bring its total to $340.2 million after four weekends.

The Last Airbender [BENDR] fell 57% to $17.2 million in its second weekend.  The fantasy crossed the $100 million mark in 10 days. 

Opening in limited release, The Girl Who Played with Fire [TGWD2] managed to cracked the top 12.

 

 

Rank TITLE F-S-S TOTAL
1 DESPICABLE ME $60,117,420 $60,117,420
2 THE TWILIGHT SAGA: ECLIPSE $33,350,000 $237,012,377
3 PREDATORS $25,300,000 $25,300,000
4 TOY STORY 3 $22,021,000 $340,246,000
5 THE LAST AIRBENDER $17,150,000 $100,227,000
6 GROWN UPS $16,400,000 $111,315,000
7 KNIGHT AND DAY $7,850,000 $61,938,859
8 THE KARATE KID $5,700,000 $164,600,000
9 THE A-TEAM $1,800,000 $73,971,173
10 CYRUS $1,375,000 $3,521,075
11 THE GIRL WHO PLAYED WITH FIRE $875,000 $875,000
12 GET HIM TO THE GREEK $707,200 $59,419,630

 

 

Source: Exhibitor Relations Co.



Tag(s): DESME, TWLI3, PRED3, TOYS3, BENDR, TGWD2

View more Blog posts »



By Antibody on Sunday, July 11, 2010 @ 12:51 PM 3240 views

Recent Comments

    No recent comments.



The Chronicles of Narnia (NARN4) 150000 3.70 (-0.45)          They Found Us (THFUS) 3400 15.51 (-0.36)          Sneaks (SNEKS) 150000 11.09 (-0.91)          Wallace & Gromit: Vengeance Most (GROM2) 150000 0.09 (+0.02)          Roofman (ROOFM) 12000 20.24 (+0.14)          Paper Tiger (PTIGR) 150000 18.54 (-0.86)          Paper Tiger (PTIGR) 150000 18.54 (-0.86)          Famous (FAMOS) 150000 21.14 (-0.79)          Reminders of Him (RMNDH) 50000 19.83 (+0.12)          Famous (FAMOS) 5427 21.14 (-0.79)          Spider-Man: Beyond the Spider-Ve (ASPD3) 10000 208.08 (+0.30)          Paper Tiger (PTIGR) 6159 18.54 (-0.86)          Paper Tiger (PTIGR) 75516 18.54 (-0.86)          Paper Tiger (PTIGR) 150000 18.54 (-0.86)          Paper Tiger (PTIGR) 150000 18.54 (-0.86)          Flight Risk (FLTRS) 5000 30.20 (+1.05)          Sneaks (SNEKS) 150000 11.09 (-0.91)          Flight Risk (FLTRS) 500 30.20 (+1.05)          Sneaks (SNEKS) 150000 11.09 (-0.91)          Y2K - Opening Weekend (Y2K.OW) 100000 5.09 (+0.09)          Werewolves - Opening Weekend (WEREW.OW) 100000 5.08 (+0.08)          Sneaks (SNEKS) 150000 11.09 (-0.91)          Bring Them Down (BRTDW) 150000 1.78 (-0.15)          Companion (CMPAN) 150000 28.92 (-0.16)          They Found Us (THFUS) 150000 15.51 (-0.36)          Moana (MOAN1) 32662 170.44 (+0.33)          The Hand That Rocks the Cradle (HTRTC) 150000 24.74 (+0.62)          The Chronicles of Narnia (NARN4) 150000 3.70 (-0.45)          Wuthering Heights (WUTHR) 150000 37.09 (-0.54)          Wuthering Heights (WUTHR) 150000 37.09 (-0.54)          Inheritance (NHTNC) 150000 2.38 (0.00)          Inheritance (NHTNC) 150000 2.38 (0.00)          On Swift Horses (OSWFH) 150000 5.20 (0.00)          The Chronicles of Narnia (NARN4) 150000 3.70 (-0.45)          The Chronicles of Narnia (NARN4) 150000 3.70 (-0.45)          On Swift Horses (OSWFH) 150000 5.20 (0.00)          Brave the Dark (BRVTD) 149999 5.13 (+0.23)          Valiant One (VLNT1) 150000 6.25 (+0.02)          Sneaks (SNEKS) 150000 11.09 (-0.91)          Bring Them Down (BRTDW) 150000 1.78 (-0.15)          Valiant One (VLNT1) 150000 6.25 (+0.02)          Brave the Dark (BRVTD) 150000 5.13 (+0.23)          Bring Them Down (BRTDW) 150000 1.78 (-0.15)          The Mastermind (MSTMN) 150000 3.85 (-0.22)          The Mastermind (MSTMN) 150000 3.85 (-0.22)          They Found Us (THFUS) 150000 15.51 (-0.36)          Splitsville (SPTSV) 149999 4.31 (+0.34)          They Found Us (THFUS) 150000 15.51 (-0.36)          The Chronicles of Narnia (NARN4) 150000 3.70 (-0.45)          The Chronicles of Narnia (NARN4) 150000 3.70 (-0.45)