SPIN FACTOR®

The HSX Blog



Whisper Numbers: 3D spectacles take on arthouse expansions

The 1982 cult classic Tron was better remembered for its groundbreaking special effects than for the quality of its story. The $200 million sequel Tron Legacy [TRON2] looks to deliver the same with the latest 3D effects. Jeff Bridges [JBRID] returns to star in dual roles while Garret Hedlund [GHEDL] plays his son now also caught inside the dangerous digital world. While Disney’s marketing machine has been hitting on all cylinders for weeks, the hype has not approach that of Avatar last year. With surcharges for 3D and IMAX, Tron Legacy could break $42 million from 3451 locations.

Warner Bros. offer its own 3D fare with the live-action mix with animation Yogi Bear [YOGIB] that hopes to emulate the success of Alvin and the Chipmunk. While holiday legs are guaranteed, an opening on the last weekend before Christmas is hard to predict for a film targeted at families. Opening in 3515 theater, Yogi Bear could dig up $24 million.

The based on a true story The Fighter [FITER] expands into 2503 theaters after just one week of limited release. Paramount is eager to ride the momentum of critical acclaim and award honors for the boxing drama starring Mark Wahlberg [MWAHL] and Christian Bale [CBALE]. With buzz to bring out the serious moviegoers, The Fighter could punch out about $14 million.

How Do You Know [HDYKN] is the latest dramedy from James L. Brooks [JLBRO]. Even though the film boasts the starpower of Reese Witherspoon [RWITH], Paul Rudd [PRUDD], Owen Wilson [OWILS] and Jack Nicholson [JNICH], the PG-13 rated film has received poor reviews. With adults opting for awards contenders, How Do You Know may settle for $13 million from 2483 theaters.

Judging by its opening last weekend, fantasy fans have abandoned The Chronicles of Narnia: The Voyage of the Dawn Treader [NARN3]. The sequel looks to drop 50% to $12 million in its second outing.

After Black Swan [BLKSW] performed spectacularly in two weeks of limited release, Fox Searchlight pushed up its wide expansion to capitalize on the buzz for the Darren Aronofsky [DARON] directed film. The R-rated thriller starring Natalie Portman [NPORT] and Mila Kunis [MKUNI] as ballet rivals has been a favorite during this award season. Dancing into 959 theaters, Black Swan could tally $10 million.

That’s the whisper from the trading floor.



Tag(s): TRON2, JBRID, GHEDL, YOGIB, FITER, MWAHL, CBALE, HDYKN, JLBRO, RWITH, PRUDD, OWILS, JNICH, NARN3, BLKSW, DARON, NPORT, MKUNI

View more Blog posts »



By Box Office Whisperer on Thursday, December 16, 2010 @ 04:49 PM 7335 views

Recent Comments

    No recent comments.



Sneaks (SNEKS) 5000 11.30 (-0.70)          Sneaks (SNEKS) 10000 11.30 (-0.70)          The Wedding Banquet (TWEDB) 150000 8.67 (+1.21)          The Best Christmas Pageant Ever (TBCPE) 10000 27.51 (-0.34)          Mother Mary (MMARY) 150000 6.21 (+1.44)          How to Train Your Dragon (HTTYD) 70906 176.64 (+0.91)          Wicked Part 2 (WCKD2) 20000 197.32 (+0.52)          The Janson Directive (JANSD) 696 0.07 (-0.02)          Red One (REDON) 100000 87.88 (-0.15)          Paper Tiger (PTIGR) 40000 18.31 (-1.09)          The Janson Directive (JANSD) 1596 0.07 (-0.02)          Frozen III (FROZ3) 40000 254.20 (+1.58)          Gladiator II (GLAD2) 20000 175.50 (-1.05)          Newsflash (NEWSF) 999 0.03 (-0.01)          Karate Kid Legends (KKID2) 150000 123.90 (+0.07)          The Graduates (GRADS) 1998 0.06 (-0.02)          David (DAVID) 150000 63.92 (-0.06)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          Flight of the Navigator (FNAVG) 1195 0.05 (-0.02)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          Triplets (TRPLT) 2396 0.02 (-0.01)          Barbarella (BARBA) 2000 45.22 (-0.24)          David (DAVID) 2000 63.92 (-0.06)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          Power Ballad (PWRBL) 150000 9.13 (+0.05)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          Spa Weekend (SPAWK) 1510 10.00 (0.00)          Spa Weekend (SPAWK) 1010 10.00 (0.00)          The Wedding Banquet (TWEDB) 98200 8.67 (+1.21)          Wicked Part 2 (WCKD2) 150000 197.32 (+0.52)          The Wedding Banquet (TWEDB) 10000 8.67 (+1.21)          The Wedding Banquet (TWEDB) 59200 8.67 (+1.21)          Him aka Goat (GOAT1) 10000 20.93 (+0.87)          Sneaks (SNEKS) 150000 11.30 (-0.70)          Elizabeth (ELIZB) 1106 0.01 (0.00)          The Wedding Banquet (TWEDB) 150000 8.67 (+1.21)          Him aka Goat (GOAT1) 10200 20.93 (+0.87)          Sneaks (SNEKS) 10000 11.30 (-0.70)          Him aka Goat (GOAT1) 9200 20.93 (+0.87)          Bride of Frankenstein (BRIDF) 150000 0.40 (+0.02)          Mega Man (MGAMN) 1126 0.01 (0.00)          Mega Man (MGAMN) 997 0.01 (0.00)          Bride of Frankenstein (BRIDF) 150000 0.40 (+0.02)          Mother Mary (MMARY) 40800 6.21 (+1.44)          Mother Mary (MMARY) 150000 6.21 (+1.44)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          The Line (THLIN) 2000 0.02 (-0.01)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          Sneaks (SNEKS) 10000 11.30 (-0.70)          Sneaks (SNEKS) 5000 11.30 (-0.70)