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Whisper Numbers: Do moviegoers want a No Strings Attached experience?

Hot on the heels of winning a Golden Globe for her performance in the unconventional thriller Black Swan, Natalie Portman [NPORT] stars in the conventional romantic comedy No Strings Attached [NSATA] opposite Ashton Kutcher [AKUTC]. The R-rated film examines whether a man and a woman can have a sex-only relationship and still stay friends. Paramount opens the film ahead of Sony’s Friends with Benefits [FWBFT], which has a similar premise not to mention its original title. As the widest new release this weekend, the romantic comedy should be the first choice for most young couples. Opening in 3018 theaters, No Strings Attached could hook up around $20 million.

Seth Rogen [SROGE] successfully opened The Green Hornet [GHRNT] atop the box office last weekend. The male-targeted action film is likely to drop 50% in its second session which would rein in around $16 million.

The Dilemma [DILEM] failed to attract the younger fans of its stars Vince Vaughn [VVUAG] and Kevin James [KJAME]. Their older fans could still give the comedic drama a chance in its second weekend. The Dilemma could decay 45% to $10 million.

Three Oscar-hopefuls will fight for the fourth spot.  True Grit, The King’s Speech and the previously mentioned Black Swan are all likely to earn between $7-8 million.

The old fashioned epic The Way Back [WAYBC] hopes to appeal to older moviegoers. However, its award buzz has not materialized and its marketing has been light. Landing in over 650 theaters, The Way Back may make no more than $3 million in its first weekend.

That’s the whisper from the trading floor.



Tag(s): NPORT, NSATA, AKUTC, FWBFT, SROGE, GHRNT, DILEM, KJAME, WAYBC

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By Box Office Whisperer on Thursday, January 20, 2011 @ 04:36 PM 6068 views

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(+0.03)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Fablehaven (FBLHV) 5044 24.34 (+0.02)          Demon Slayer: Infinity Castle (DSIC1) 36861 22.53 (-0.01)          Eiza Gonzalez (EGONZ) 500 33.02 (-0.13)          Aaron Paul (APAUL) 20000 25.77 (+0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Wrong Girl (TWRNG) 1 12.60 (+0.82)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Avengers: Secret Wars (AVNG6) 6748 437.40 (+1.01)          Timothee Chalamet (TCHAL) 25000 120.41 (-0.33)          Disney's Snow White (SNWHT) 15000 192.03 (+5.27)          Materialists (MTRLS) 150000 17.24 (-0.49)          Avengers: Secret Wars (AVNG6) 26971 437.40 (+1.01)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Tom Holland (TOHOL) 25000 98.26 (0.00)          Zendaya (ZENDA) 25000 155.39 (+1.47)          Austin Butler (ABUTL) 25000 119.55 (+0.67)          Avengers: Secret Wars (AVNG6) 51848 437.40 (+1.01)          Meet the Parents 4 (MPRN4) 6000 76.53 (+5.46)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Uninvited (UNVTD) 149999 0.76 (+0.01)          Brides (BRIDS) 6000 6.58 (-1.20)          GOAT (TGOAT) 184 32.62 (-0.26)          Painter (PANTR) 6000 14.18 (-1.11)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Lilly (LILLY) 149999 0.65 (-0.06)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Project Hail Mary (PRJHM) 150000 122.37 (0.00)          40 Acres (40ACR) 149999 1.88 (-0.36)          Werwulf (WERWU) 10000 62.92 (-0.10)          Dan Levy (DLEVY) 1000 42.16 (-0.16)          Barron's Cove (BCOVE) 149999 0.72 (-0.02)          Remain aka Untitled Shyamalan Sp (REMAN) 6000 47.41 (-4.99)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Final Destination Bloodlines (FDES6) 150000 30.55 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26971 437.40 (+1.01)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Tom Holland (TOHOL) 25000 98.26 (0.00)          Zendaya (ZENDA) 25000 155.39 (+1.47)          Austin Butler (ABUTL) 25000 119.55 (+0.67)          Avengers: Secret Wars (AVNG6) 51848 437.40 (+1.01)          Meet the Parents 4 (MPRN4) 6000 76.53 (+5.46)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Uninvited (UNVTD) 149999 0.76 (+0.01)          Brides (BRIDS) 6000 6.58 (-1.20)          GOAT (TGOAT) 184 32.62 (-0.26)          Painter (PANTR) 6000 14.18 (-1.11)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Lilly (LILLY) 149999 0.65 (-0.06)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Project Hail Mary (PRJHM) 150000 122.37 (0.00)          40 Acres (40ACR) 149999 1.88 (-0.36)          Werwulf (WERWU) 10000 62.92 (-0.10)          Dan Levy (DLEVY) 1000 42.16 (-0.16)          Barron's Cove (BCOVE) 149999 0.72 (-0.02)          Remain aka Untitled Shyamalan Sp (REMAN) 6000 47.41 (-4.99)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Final Destination Bloodlines (FDES6) 150000 30.55 (+0.06)          Caught Stealing (CSTEL) 5000 45.30 (+0.15)          The Mummy (TMUMY) 150000 38.54 (-0.47)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Broadsword (BROSW) 150000 64.18 (-3.42)          Animal Farm (AFARM) 150000 0.03 (+0.02)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Wife & Dog (WIFDG) 532 14.14 (+0.03)          Meet the Parents 4 (MPRN4) 5555 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 11111 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 9999 76.53 (+5.46)          Ash (ASH) 20000 4.53 (0.00)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Fablehaven (FBLHV) 5044 24.34 (+0.02)          Demon Slayer: Infinity Castle (DSIC1) 36861 22.53 (-0.01)          Eiza Gonzalez (EGONZ) 500 33.02 (-0.13)          Aaron Paul (APAUL) 20000 25.77 (+0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Wrong Girl (TWRNG) 1 12.60 (+0.82)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Avengers: Secret Wars (AVNG6) 6748 437.40 (+1.01)          Timothee Chalamet (TCHAL) 25000 120.41 (-0.33)          Disney's Snow White (SNWHT) 15000 192.03 (+5.27)          Materialists (MTRLS) 150000 17.24 (-0.49)          Avengers: Secret Wars (AVNG6) 26971 437.40 (+1.01)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Tom Holland (TOHOL) 25000 98.26 (0.00)          Zendaya (ZENDA) 25000 155.39 (+1.47)          Austin Butler (ABUTL) 25000 119.55 (+0.67)          Avengers: Secret Wars (AVNG6) 51848 437.40 (+1.01)          Meet the Parents 4 (MPRN4) 6000 76.53 (+5.46)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Uninvited (UNVTD) 149999 0.76 (+0.01)          Brides (BRIDS) 6000 6.58 (-1.20)          GOAT (TGOAT) 184 32.62 (-0.26)          Painter (PANTR) 6000 14.18 (-1.11)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Lilly (LILLY) 149999 0.65 (-0.06)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Project Hail Mary (PRJHM) 150000 122.37 (0.00)          40 Acres (40ACR) 149999 1.88 (-0.36)          Werwulf (WERWU) 10000 62.92 (-0.10)          Dan Levy (DLEVY) 1000 42.16 (-0.16)          Barron's Cove (BCOVE) 149999 0.72 (-0.02)          Remain aka Untitled Shyamalan Sp (REMAN) 6000 47.41 (-4.99)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Final Destination Bloodlines (FDES6) 150000 30.55 (+0.06)          Caught Stealing (CSTEL) 5000 45.30 (+0.15)          The Mummy (TMUMY) 150000 38.54 (-0.47)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Broadsword (BROSW) 150000 64.18 (-3.42)          Animal Farm (AFARM) 150000 0.03 (+0.02)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Wife & Dog (WIFDG) 532 14.14 (+0.03)          Meet the Parents 4 (MPRN4) 5555 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 11111 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 9999 76.53 (+5.46)          Ash (ASH) 20000 4.53 (0.00)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Fablehaven (FBLHV) 5044 24.34 (+0.02)          Demon Slayer: Infinity Castle (DSIC1) 36861 22.53 (-0.01)          Eiza Gonzalez (EGONZ) 500 33.02 (-0.13)          Aaron Paul (APAUL) 20000 25.77 (+0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Wrong Girl (TWRNG) 1 12.60 (+0.82)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Avengers: Secret Wars (AVNG6) 6748 437.40 (+1.01)          Timothee Chalamet (TCHAL) 25000 120.41 (-0.33)          Disney's Snow White (SNWHT) 15000 192.03 (+5.27)          Materialists (MTRLS) 150000 17.24 (-0.49)          Avengers: Secret Wars (AVNG6) 26971 437.40 (+1.01)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Tom Holland (TOHOL) 25000 98.26 (0.00)          Zendaya (ZENDA) 25000 155.39 (+1.47)          Austin Butler (ABUTL) 25000 119.55 (+0.67)          Avengers: Secret Wars (AVNG6) 51848 437.40 (+1.01)          Meet the Parents 4 (MPRN4) 6000 76.53 (+5.46)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Uninvited (UNVTD) 149999 0.76 (+0.01)          Brides (BRIDS) 6000 6.58 (-1.20)          GOAT (TGOAT) 184 32.62 (-0.26)          Painter (PANTR) 6000 14.18 (-1.11)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Lilly (LILLY) 149999 0.65 (-0.06)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Project Hail Mary (PRJHM) 150000 122.37 (0.00)          40 Acres (40ACR) 149999 1.88 (-0.36)          Werwulf (WERWU) 10000 62.92 (-0.10)          Dan Levy (DLEVY) 1000 42.16 (-0.16)          Barron's Cove (BCOVE) 149999 0.72 (-0.02)          Remain aka Untitled Shyamalan Sp (REMAN) 6000 47.41 (-4.99)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Final Destination Bloodlines (FDES6) 150000 30.55 (+0.06)          Caught Stealing (CSTEL) 5000 45.30 (+0.15)          The Mummy (TMUMY) 150000 38.54 (-0.47)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Broadsword (BROSW) 150000 64.18 (-3.42)          Animal Farm (AFARM) 150000 0.03 (+0.02)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Wife & Dog (WIFDG) 532 14.14 (+0.03)          Meet the Parents 4 (MPRN4) 5555 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 11111 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 9999 76.53 (+5.46)          Ash (ASH) 20000 4.53 (0.00)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Fablehaven (FBLHV) 5044 24.34 (+0.02)          Demon Slayer: Infinity Castle (DSIC1) 36861 22.53 (-0.01)          Eiza Gonzalez (EGONZ) 500 33.02 (-0.13)          Aaron Paul (APAUL) 20000 25.77 (+0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Wrong Girl (TWRNG) 1 12.60 (+0.82)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Avengers: Secret Wars (AVNG6) 6748 437.40 (+1.01)          Timothee Chalamet (TCHAL) 25000 120.41 (-0.33)          Disney's Snow White (SNWHT) 15000 192.03 (+5.27)          Materialists (MTRLS) 150000 17.24 (-0.49)          Avengers: Secret Wars (AVNG6) 26971 437.40 (+1.01)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Tom Holland (TOHOL) 25000 98.26 (0.00)          Zendaya (ZENDA) 25000 155.39 (+1.47)          Austin Butler (ABUTL) 25000 119.55 (+0.67)          Avengers: Secret Wars (AVNG6) 51848 437.40 (+1.01)          Meet the Parents 4 (MPRN4) 6000 76.53 (+5.46)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Uninvited (UNVTD) 149999 0.76 (+0.01)          Brides (BRIDS) 6000 6.58 (-1.20)          GOAT (TGOAT) 184 32.62 (-0.26)          Painter (PANTR) 6000 14.18 (-1.11)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Lilly (LILLY) 149999 0.65 (-0.06)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Project Hail Mary (PRJHM) 150000 122.37 (0.00)          40 Acres (40ACR) 149999 1.88 (-0.36)          Werwulf (WERWU) 10000 62.92 (-0.10)          Dan Levy (DLEVY) 1000 42.16 (-0.16)          Barron's Cove (BCOVE) 149999 0.72 (-0.02)          Remain aka Untitled Shyamalan Sp (REMAN) 6000 47.41 (-4.99)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Final Destination Bloodlines (FDES6) 150000 30.55 (+0.06)          Caught Stealing (CSTEL) 5000 45.30 (+0.15)          The Mummy (TMUMY) 150000 38.54 (-0.47)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Broadsword (BROSW) 150000 64.18 (-3.42)          Animal Farm (AFARM) 150000 0.03 (+0.02)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Wife & Dog (WIFDG) 532 14.14 (+0.03)          Meet the Parents 4 (MPRN4) 5555 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 11111 76.53 (+5.46)          Meet the Parents 4 (MPRN4) 9999 76.53 (+5.46)          Ash (ASH) 20000 4.53 (0.00)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Wife & Dog (WIFDG) 83162 14.14 (+0.03)          Fablehaven (FBLHV) 5044 24.34 (+0.02)          Demon Slayer: Infinity Castle (DSIC1) 36861 22.53 (-0.01)          Eiza Gonzalez (EGONZ) 500 33.02 (-0.13)          Aaron Paul (APAUL) 20000 25.77 (+0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Marisa Abela (MABEL) 1000 9.01 (-0.10)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Wrong Girl (TWRNG) 1 12.60 (+0.82)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Avengers: Secret Wars (AVNG6) 6748 437.40 (+1.01)          Timothee Chalamet (TCHAL) 25000 120.41 (-0.33)          Disney's Snow White (SNWHT) 15000 192.03 (+5.27)          Materialists (MTRLS) 150000 17.24 (-0.49)          Avengers: Secret Wars (AVNG6) 26971 437.40 (+1.01)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Tom Holland (TOHOL) 25000 98.26 (0.00)          Zendaya (ZENDA) 25000 155.39 (+1.47)          Austin Butler (ABUTL) 25000 119.55 (+0.67)          Avengers: Secret Wars (AVNG6) 51848 437.40 (+1.01)          Meet the Parents 4 (MPRN4) 6000 76.53 (+5.46)          Ryan Gosling (RGOSL) 25000 108.17 (-0.66)          Broadsword (BROSW) 150000 64.18 (-3.42)          The Uninvited (UNVTD) 149999 0.76 (+0.01)          Brides (BRIDS) 6000 6.58 (-1.20)          GOAT (TGOAT) 184 32.62 (-0.26)          Painter (PANTR) 6000 14.18 (-1.11)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Lilly (LILLY) 149999 0.65 (-0.06)          Meet the Parents 4 (MPRN4) 150000 76.53 (+5.46)          Project Hail Mary (PRJHM) 150000 122.37 (0.00)          40 Acres (40ACR) 149999 1.88 (-0.36)          Werwulf (WERWU) 10000 62.92 (-0.10)          Dan Levy (DLEVY) 1000 42.16 (-0.16)          Barron's Cove (BCOVE) 149999 0.72 (-0.02)          Remain aka Untitled Shyamalan Sp (REMAN) 6000 47.41 (-4.99)          I Know What You Did Last Summer (IKNO4) 20000 38.75 (+0.02)          Final Destination Bloodlines (FDES6) 150000 30.55 (+0.06)          Caught Stealing (CSTEL) 5000 45.30 (+0.15)