SPIN FACTOR®

The HSX Blog



Whisper Numbers: Rango wrangles the weekend box office.

Going against the current trend of presenting CG animated films in 3D, Rango [RANGO] foregoes the glasses to remain 2D, which should please the pocketbooks of adults with children.  Johnny Depp [JDEPP] voices the title lizard character in the PG-rated western, which has build up good buzz since its first teaser.  DreamWorks’ How to Train Your Dragon opened to $43.7 million last March, though it was in 3D. Paramount opens Rango in 3917 theaters and could wrangle up around $41 million.

Matt Damon [MDAMO] toplines the sci-fi thriller The Adjustment Bureau [ADJBU] as a man who falls for a woman, played by Emily Blunt [EBLUN], in defiance of his pre-determined fate. Universal has had a hard time convening the story to moviegoers through its marketing campaign. Its target audience of sophisticated adults is also a group unlikely to rush out during opening weekend and are still be catching up on Oscar-winning films. Opening in 2840 theaters, The Adjustment Bureau may collect about $19 million.

Last weekend, the number one debut of Hall Pass [HLPAS] barely topped the third weekend of Gnomeo and Juliet [GNOME]. The animated family film should continue to show legs, while the raunchy comedy tumbles more than 50%. Gnomeo and Juliet looks to beat Hall Pass $8 million to $7 million.

Vanessa Hudgens [VHUDG] stars in the PG-13 rated teen romance Beastly [BSTLY]. CBS Films delayed the film from last fall hoping to rub off from the exposure of Alex Pettyfer [APETT] in I Am Number Four. Unfortunately, it may have backfired when that film underperformed just 3 weeks ago. Appealing strictly to teen girls, Beastly may attract just $7 million from 1952 theaters.

Relativity finally dusted Take Me Home Tonight [TMHTN] off Universal’s shelves where it sat for years. Topher Grace [TGRAC] and Anna Faris [AFARI] star in the ‘80s set R-rated comedy, which targets college students and adults nostalgic about ‘80s comedies. Playing in 2003 theaters, Take Me Home Tonight could bring home around $5 million.

That’s the whisper from the trading floor.



Tag(s): RANGO, JDEPP, MDAMO, ADJBU, EBLUN, HLPAS, GNOME, VHUDG, BSTLY, APETT, TMHTN, TGRAC, AFARI

View more Blog posts »



By Box Office Whisperer on Thursday, March 3, 2011 @ 04:35 PM 3816 views

Recent Comments

    No recent comments.



Heretic - Opening Weekend (HERTC.OW) 100000 8.93 (-0.18)          Heretic - Opening Weekend (HERTC.OW) 100000 8.93 (-0.18)          Alpha Gang (ALPHG) 10 7.44 (+0.66)          Red One - Opening Weekend (REDON.OW) 100000 41.96 (-0.57)          Red One - Opening Weekend (REDON.OW) 100000 41.96 (-0.57)          Red One (REDON) 9 109.70 (-1.81)          Red One H$40 Call (REDON.CA) 25000 2.39 (-0.11)          Red One H$40 Call (REDON.CA) 25000 2.39 (-0.11)          10 Lives (10LIV) 9 6.83 (-0.01)          Untitled Lee Cronin Project (ULCRO) 150000 35.00 (0.00)          Cooper Hoffman (CHOFF) 25000 8.88 (-0.20)          Gundam (GUNDM) 300 13.15 (+0.18)          Cooper Hoffman (CHOFF) 25000 8.88 (-0.20)          Untitled Lee Cronin Project (ULCRO) 1 35.00 (0.00)          John Lithgow (JLITH) 25000 27.57 (+0.62)          John Lithgow (JLITH) 25000 27.57 (+0.62)          Untitled Lee Cronin Project (ULCRO) 150000 35.00 (0.00)          A Real Pain (ARLPN) 67081 3.45 (-0.16)          Acorns (ACRNS) 4000 79.60 (-0.22)          Alpha Gang (ALPHG) 150000 7.44 (+0.66)          Untitled Lee Cronin Project (ULCRO) 1 35.00 (0.00)          A Real Pain (ARLPN) 82919 3.45 (-0.16)          Sniff (SNIFF) 1396 0.03 (0.00)          A Real Pain (ARLPN) 150000 3.45 (-0.16)          Absolution (THUG) 150000 5.60 (+0.07)          The Salamander Lives Twice (SALTW) 1596 0.03 (-0.01)          Alpha Gang (ALPHG) 50000 7.44 (+0.66)          Singham Again (SNGH3) 150000 2.46 (+0.49)          Singham Again (SNGH3) 1 2.46 (+0.49)          Here (HERE1) 35000 26.85 (-0.15)          Untitled Lee Cronin Project (ULCRO) 75000 35.00 (0.00)          Alpha Gang (ALPHG) 50000 7.44 (+0.66)          Kung Fury 2 (KFURY) 2493 0.03 (0.00)          Acorns (ACRNS) 31245 79.60 (-0.22)          Alpha Gang (ALPHG) 50000 7.44 (+0.66)          Inversion (NVRSN) 999 0.02 (0.00)          Find Me (CMBY2) 2396 0.02 (-0.02)          Alpha Gang (ALPHG) 50000 7.44 (+0.66)          Untitled Lee Cronin Project (ULCRO) 150000 35.00 (0.00)          Singham Again (SNGH3) 150000 2.46 (+0.49)          The Life of Chuck (LCHUC) 150000 21.05 (+0.88)          Assassination (ASSNT) 150000 13.94 (+0.94)          Assassination (ASSNT) 150000 13.94 (+0.94)          Introducing Led Zeppelin aka Bec (BLZEP) 50000 2.44 (0.00)          Alpha Gang (ALPHG) 50000 7.44 (+0.66)          Not Without Hope (NWOHP) 807 0.01 (0.00)          Untitled Lee Cronin Project (ULCRO) 100 35.00 (0.00)          Untitled Lee Cronin Project (ULCRO) 149999 35.00 (0.00)          Roofman (ROOFM) 100000 18.73 (-0.11)          Not Without Hope (NWOHP) 8497 0.01 (0.00)