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Whisper Numbers: Three new films challenge The Help.

The last weekend of August begins three new wide releases, but once again The Help [THELP] is likely to remain atop the box office. The period drama about Southern white women and their black maids declined just 23% in its second weekend. With no new competition for its target audience, The Help should maintain another great hold for its third weekend. The Help looks to clean up another $15 million.

Don’t Be Afraid of the Dark [AFRAD] is the third new horror release in three weeks. Katie Holmes [KHOLM] stars in the R-rated haunted house remake of a TV movie, but producer/writer Guillermo del Toro is the main draw for horror fans. FilmDistrict successfully opened Insidious to $13.3 million in April, but Don’t Be Afraid of the Dark faces stronger competition against the lingering Final Destination 5 and Fright Night. Opening in 2760 theaters, Don’t Be Afraid of the Dark could shine a light on $10 million.

Zoe Saldana [ZSALD] toplines the PG-13 rated actioner Colombiana [CLMBA] as a female assassin. Produced by Luc Besson, the film doesn’t offer anything new or different from his previous work, not to mention the TV series 'Nikita' that’s based on his breakthrough film Le Femme Nikita. Though Saldana starred in Avatar and Star Trek, she has yet to establish a draw on her own. Appealing mainly to young males, Colombiana could score about $9 million from 2614 locations.

The summer of R-rated comedies ends with Our Idiot Brother [MIBRO]. Paul Rudd [PRUDD] stars as a stoner who imposes on the family of his three sisters. The Weinstein Co. has heavily marketed the film, but moviegoers may have already tuned out as evident with the under-performance of The Change-Up and 30 Minutes or Less. Arriving in 2555 theaters, Our Idiot Brother could wise up to $8 million.

Since all the sophomore films flopped, Rise of the Planet of the Apes [RSAPE] should stay in the top five and grab another $9 million.

That’s the whisper from the trading floor.



Tag(s): THELP, AFRAD, KHOLM, ZSALD, CLMBA, MIBRO, PRUDD, RSAPE

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By Box Office Whisperer on Thursday, August 25, 2011 @ 03:37 PM 5952 views

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Gundam (GUNDM) 25000 14.11 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          Bridget Jones: Mad About the Boy (BJON4) 50000 2.92 (0.00)          Spa Weekend (SPAWK) 150000 13.21 (0.00)          The Hand That Rocks the Cradle (HTRTC) 1 24.65 (0.00)          The Hand That Rocks the Cradle (HTRTC) 20000 24.65 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Hand That Rocks the Cradle (HTRTC) 15000 24.65 (0.00)          In The Lost Lands (INTLL) 55000 9.13 (0.00)          Companion (CMPAN) 3000 28.98 (0.00)          Companion (CMPAN) 7000 28.98 (0.00)          The Horror Fund 9 (SPOOK) 20000 20.21 (0.00)          Mufasa: The Lion King (LION2) 75000 300.18 (0.00)          Donald Glover (DOGLO) 2500 222.20 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          The Batman: Part II (TBAT2) 150000 276.82 (0.00)          Evil Dead Untitled (EVLD6) 15000 26.79 (0.00)          Evil Dead Untitled (EVLD6) 25000 26.79 (0.00)          Swamp Thing (SWAMP) 10000 36.91 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          The Senior (SENIR) 150000 3.78 (0.00)          Stuntnuts: The Movie (STUNT) 9999 21.48 (0.00)          Stuntnuts: The Movie (STUNT) 2000 21.48 (0.00)          Stuntnuts: The Movie (STUNT) 36000 21.48 (0.00)          Stuntnuts: The Movie (STUNT) 36000 21.48 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          Kraven the Hunter (KRAVN) 7000 78.18 (0.00)          Kraven the Hunter (KRAVN) 6111 78.18 (0.00)          Zoe Kravitz (ZKRAV) 25000 119.56 (0.00)          Jake Kasdan (JKASD) 25000 143.18 (0.00)          Jake Kasdan (JKASD) 25000 143.18 (0.00)          I am Legend 2 (LEGN2) 149999 56.86 (0.00)          Golden aka Atlantis (ATLNT) 1 34.18 (0.00)          Bonhoeffer (BNHFR) 24950 7.90 (0.00)          Anaconda (ANAC3) 1 38.78 (0.00)          Gladiator II (GLAD2) 149999 170.83 (0.00)          Anaconda (ANAC3) 1 38.78 (0.00)          Spa Weekend (SPAWK) 4000 13.21 (0.00)          Spa Weekend (SPAWK) 6000 13.21 (0.00)          Blood on Snow (BLOSN) 150000 23.27 (0.00)          Blood on Snow (BLOSN) 1 23.27 (0.00)          Moana 2 - Opening Weekend Wed-Su (MOAN2.OW) 100000 140.73 (0.00)          Nutcrackers (NTCRS) 150000 2.81 (0.00)          Moana 2 H$130 Call Wed-Sun (MOAN2.CA) 25000 6.40 (0.00)          Dune: Messiah aka Dune: Part Thr (DUNE3) 2500 172.15 (0.00)          See You When I See You (SYWIS) 150000 4.00 (0.00)          Paper Tiger (PTIGR) 150000 20.43 (0.00)