[KNCHD] [BROKP]
"The self-distribution model will allow WWE to maximize marketing efforts and create special event experiences at select theatres nationwide," Pavone said Tuesday.
The new strategy will kick off with the summer release of a family drama with the working title "Brother's Keeper" starring Patricia Clarkson, Danny Glover and WWE superstar John Cena. It will be WWE's seventh film.
WWE will follow that up with the fall release of comedy "Knucklehead" with Mark Feuerstein, Melora Hardin and wrestler "Big Show" Paul Wight. The film, originally slated for this spring, follows the adventures of a fight promoter (Feuerstein) deeply in debt to a crooked rival and his new fighter (Wight).
Samuel Goldwyn Films will be WWE Studios' theatrical distribution partner in the U.S. Vivendi Entertainment will be WWE Studios' domestic DVD distribution partner.
http://www.hollywoodreporter.com/hr/content_display/film/news/e3id183d5e80b48e57cc7fc6f7ed561a69e