may be due to frontloading for a sequel. But it isn't what you think it will do right now...it is what you think traders will do right now. Particularly if you do not have a position yet. UNLESS, you are going to take your position now for the weekend. I take my final position on openers tomorrow. I take a few minutes to do some calculations to see if I think these flicks will make this or that $ amount. Then multiply by 2.7 and see where that puts the stock, long or short.
I have an idea that I want to long the two horror flicks and short Ang Lee. But I reserve the right to change cause...well...I can.
Just my thoughts on the matter...take it or leave it.