however, if you feel the price is under market, it's best to buy the stock long, and then hope it adjusts WAY up after opening weekend. Everyone has their own opinions on how a particular movie will do....
Until a movie actually opens....NO ONE really knows how well, or how poorly a movie will do...it's pure speculation up to that point. Sure, we may have some "idea" of how well a movie might do, but until the numbers are in after opening weekend...it's just guessing.