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Deadline Is Projecting +12.0 / 70.7 (-35%) For 'SMILE' (SWROS) 65.79 With One (1) Week To Go.
https://deadline.com/2022/10/box-office-halloween-ends-1235144913/
Yes, it’s still a profitable gross against the film’s $30M production cost, and Uni’s theatrical distribution in its date execution and the studio’s marketing aren’t to blame here, nor is Smile‘s awesome third weekend hold (-35% with $12M; chances are genre fans are seeing both movies).
| Oct 11 | Tuesday | 1 | $2,084,533 | -21.8% | -30.1% | 3,659 | $569 | $55,586,794 | 12 |
| Oct 12 | Wednesday | 1 | $1,659,865 | -20.4% | -31.1% | 3,659 | $453 | $57,246,659 | 13 |
| Oct 13 | Thursday | 1 | $1,521,240 | -8.4% | -27.3% | 3,659 | $415 | $58,767,899 | 14 |