http://www.thewrap.com/movies/article/box-office-fast-five-could-surpass-80m-26896
According to NRG, "Fast Five" has 91 percent total awareness among men 25 and older, with a whopping 68 percent reporting "definite interest" in seeing the film and a huge 35 percent describing it as their "first choice."
Among its core demo, women under 25, the niche-targeted "Prom" is scoring 78 percent total awareness, according to NRG, with 35 percent reporting definite interest and 9 percent listing it as first choice.
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