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EW: [TFRM3] Transformers to have a Tuesday 3D and IMAX openers

Posted by: zdouble on Jun 18, 14:18

 

 

Transformers: Dark Of The Moon bumps up to a Tuesday 3-D and IMAX release

Looks like Bumblebee and Optimus Prime will be taking their talents to Tuesday night. After the $16 million success of the Tuesday night opening of 2009′s Transformers: Revenge of the Fallen, Paramount announced Friday that the third installment of Michael Bay’s franchise, the first of the series to be shot in 3-D, will debut in an exclusive 3-D and IMAX engagement on Tuesday, June 28, one night before its previously slated national release. The studio thinks the robotic boom-fest will attract enough moviegoers to merit a rare Tuesday opening, giving the film seven days to rake in box office returns during the lucrative July 4 holiday weekend. Those who wish to ogle new star Rosie Huntington-Whiteley without the assistance of 3-D glasses, however, will have to wait until Wednesday.
http://insidemovies.ew.com/2011/06/17/transformers-tuesday-release-3d-imax/
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