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That doesn't matter...there's still going to be 5 movies exceeding or nearing the $20M mark, which is a lot for late July. {nm}
19M estimated W/E for CSLOV is kind of disappointing, isn't it? Jul 29, 21:33
it's not an easy high concept sell like bad teacher horrible bosses bridesmaids it's closer to Dan in real life {nm} Jul 29, 21:39
but Dan in real life was clearly released with less P&A spending than Crazy {nm} Jul 29, 21:40
Ditto. This looks really nothing like that movie either. {nm} Jul 29, 21:41
that had a heck of a date gimmick {nm} Jul 29, 21:43
For a movie with the cast it has, it shouldn't open to roughly the same as the R-rated "Friends w/Benefits." {nm} Jul 29, 21:47
Especially since that movie had to overcome basically being a remake of something people already had this year. {nm} Jul 29, 21:48
That said, every rom-com is a remake of every other one ever made. Most redundant genre. {nm} Jul 29, 22:05
This is going to be the weakest frame of the month considering the top movie won't clear 45M. {nm} Jul 29, 21:50
That doesn't matter...there's still going to be 5 movies exceeding or nearing the $20M mark, which is a lot for late July. Jul 29, 21:51
No. It's a legs movie. It will definitely get near $100m total. {nm} Jul 29, 22:11