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I'm curious as to whether a movie like Twilight hurts other movies, especially on Friday, just because people who aren't seeing Twilight

Posted by: Ruthian23 on Nov 14, 12:23 in response to b4bad's post I wonder how the current releases are going to hold this...

want to avoid the zoo that most theaters must be on a night like that.

I wonder how the current releases are going to hold this weekend considering there is Twilight and Happy Feet assaulting the BO.. b4bad Nov 14, 12:05

As for Immortals... Ruthian23 Nov 14, 12:10

There's also Veteran's Day which boosted the Friday grosses. I think that will contribute to larger than normal drops for J&J and Immortals. Jay_Beezy Nov 14, 12:21

2012 fell 59.5% in its second weekend against the opening weekend of "New Moon" in Nov. 2009. Other wide releases fell 45-85%. second gary Nov 14, 12:11

Of recent "two weeks before thanksgiving" movies, 2012 seems to be the best comp for IMRTL, I think. It ended up delisting at 2.29 mult. Paul2k Nov 14, 12:51

We'll be seeing lots of 50%+ drops. Serious damage to Footloose and Puss. {nm} Guts Nov 14, 12:12

I agree with Ruthian. Twilight and Feet will erase them all. And... JMT-NL Nov 14, 12:16

and I agree with be4bad ;-) {nm} JMT-NL Nov 14, 12:17

I'm curious as to whether a movie like Twilight hurts other movies, especially on Friday, just because people who aren't seeing Twilight Ruthian23 Nov 14, 12:23

I'm pretty sure that's less of a factor than the movie itself siphoning off viewers. Counterprogramming offsets the 'zoo' effect. {nm} Guts Nov 14, 12:28

Jack and Jill will suffer more from bad wom than from the openers imo. Immortals and Edgar should be mostly ok. {nm} Guts Nov 14, 12:23

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