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IOTG tracking, now includes [DVNSD] (question in IM for people who have a better understanding of tracking than me)
www.itsonthegrid.com/news/on-the-griddle-a-snapshot-of-this-weekends-tracking-27/
Is it correct that the "definite interest" percentage is nice and all, but the "first choice" percentages are the more important numbers in figuring out box office?
I ask because according to these numbers, ALVN3 has 28% definite interest, TGRLW is at 26%, DRKHR is at 28%, and WBZOO and WHORS are both at 30%. And that just seems wonky.
Tag(s): DVNSD
IOTG tracking, now includes [DVNSD] (question in IM for people who have a better understanding of tracking than me) Dec 16, 11:59
I've never tried to sort out what the interest / choice numbers mean in terms of actual (eventual) receipts. {nm} Dec 16, 12:05
People put a lot more weight behind First Choice, but Awareness and Definite Interest are more important IMO Dec 16, 12:23
Tip o' the hat. Thanks! {nm} Dec 16, 12:55