DL: Relativity will promote [AOVAL] on NBC during the Super Bowl. Jan 10, 16:17
yay! Jan 10, 16:21
oh wow... 30 second spot was going for what 1.5 mill? ballsy... {nm} Jan 10, 16:22
$3.5 million for 30 sec during the game. Jan 10, 16:36
holly molly... 3.5? nuts... it'll better be worth it then... {nm} Jan 10, 16:38
They also are buying pregame and post game commercial spots as well {nm} Jan 10, 16:45
Editing that 30-second ad has probably become more important, financially, than creating the entire movie.{nm} Jan 10, 16:28
Make or break time! {nm} Jan 10, 16:38
seriously... talk about inflation... Jan 10, 16:41
2 are pre-game, 1 is post-game. {nm} Jan 10, 17:27
I didn't ask about that. That might take it down from "insane" to merely "stupid." {nm} Jan 10, 18:06
It used to be that companies couldn't buy single spots, but had to buy in groups of 2 or 3. Jan 10, 18:20
This looks like a feature length advert for the military. Could this be funded by our tax dollars? {nm} Jan 10, 19:51
Sadly, that might be a fine question {nm} Jan 11, 04:04
Act of Valor is an excellent picture.......should do well {nm} Jan 10, 18:21
how do you know? {nm} Jan 11, 16:15
saw it last October...My wife enjoyed it too...and with real Navy Seals there is a great marketing tool {nm} Jan 12, 19:25