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THR: [BHCP4] While talking about product placement in films: Ratner says he Beverly Hills Cop project is "a huge priority for Paramount --"

Posted by: Catzan (a.k.a SportsFund) on Sep 24, 19:46

Using the example of his current "Beverly Hills Cop" project -- which Ratner said is "a huge priority for Paramount -- the director said that Eddie Murphy will need to drive a car in the film, and that he has to figure out which one. Rather than doing a deal with a car maker and trying to force its product into the story, Ratner said the process must work the other way around.

Do we believe him?  [BRATN]


Tag(s): BHCP4, BRATN

THR: [BHCP4] While talking about product placement in films: Ratner says he Beverly Hills Cop project is "a huge priority for Paramount --" Catzan Sep 24, 19:46

No! BHC4 need new up coming actors and state of the art affects to make this to work. {nm} lovefox Jan 04, 06:31

yes {nm} nexus411 Oct 06, 15:41





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