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There's also the foreign gross to consider
Usually not a consideration, but TBEMH has already made $78M worldwide, including $31M in the UK, and $19M in Australia. Those are two countries with cultures very close to US. That obviously helps justify the expansion wide, and presumably the accompanying marketing budget.
BOG: [TBEMH] will go nationwide on Friday for the long Memorial Day holiday frame reaching more than 1,100 playdates May 20, 15:02
Err...my maths eluded me there. May 20, 15:43
Wouldn't it be prior w/e @ 2.2? {nm} May 20, 16:11
Know what? You're probably right, going off of precedent, namely how HSX handled the xmas expansions last year. May 20, 16:36
I think the holiday weekend multiplier trumps the expansion into wide multiplier {nm} May 20, 16:56
IRNLD expanded on MLK weekend and adjusted with a 3.0 multiplier May 21, 06:59
Interesting that BOG has it expanding this past weekend from 178 to 354 theaters but only showsd the 178. {nm} May 20, 16:10
Well that didn't make sense. - I mean that BOM dailies show 178. {nm} May 20, 16:12
BOM is incorrect; the film wouldn't have seen an increase without theater expansion {nm} May 20, 16:20
There's also the foreign gross to consider May 20, 20:51