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Agreed. I'm not impressed with its Twitter performance at all either, especially considering it has Twitter/Twilight darling Stewart.

Posted by: ShawnMR on May 29, 13:32 in response to xiayun's post The Twitter index is the most concerning part IMO, only...

And she's barely in a lot of the marketing compared to Theron.  Bad, bad sign in my opinion.

mtc snow white 43 for greater glory 1 {nm} notfabio May 29, 13:13

so.... mtc 43 and RS mid 60s... What does that mean?? {nm} gardavou May 29, 13:17

Yeah, sticking with my $40-50m feeling {nm} xiayun May 29, 13:19

Had a feeling. Getting the impression this might barely top Battleship numbers at this point, but we'll see. {nm} ShawnMR May 29, 13:21

The Twitter index is the most concerning part IMO, only 3378 tweets on Monday for a film that should have big ratio xiayun May 29, 13:24

Agreed. I'm not impressed with its Twitter performance at all either, especially considering it has Twitter/Twilight darling Stewart. ShawnMR May 29, 13:32

Although advanced sales look pretty good from what I've seen. Already cracked Fandango 5. Should be #1 by tomorrow is my guess. From a GMov May 29, 13:56

I'd expect more robust advance sales given the demo; the key would be how much walk-up business it gets and how frontloaded to Fri it may be {nm} xiayun May 29, 14:03

b/C of Kristin Stewart? {nm} GMov May 29, 14:17

b/c the young female-oriented demo it's targeting; at least that's the demo I feel it's mainly targeting xiayun May 29, 14:58

I'll also add that I still believe women are holding out for Rock of Ages. Surprised its trading so low. {nm} ShawnMR May 29, 13:39

Demographic for Rock of Ages would seem to be a bit older than that of Show White. {nm} Abraxas May 29, 13:52

I haven't figured out who this movie is aimed at. {nm} forlorne May 29, 14:03

If the movie is anything like the musical (which I saw and loved), then the marketing has been way off. HurricaneKid May 29, 16:42

Both are striving to appeal to 20-something women. Competition for the male audience between the two might even be closer than meets the eye ShawnMR May 29, 14:06

Get the feeling that what???? No one. AND I MEAN NO ONE is holding out for that trash. {nm} lhayes37 May 29, 13:57

Agreed. Will give Adam sandler good competition in the Razzies {nm} thatpj May 29, 20:22

Tagging MTC: [SWHTM] 43; [CRIST] 1 {nm} Paul2k May 29, 13:37

That's disappointing {nm} thatpj May 29, 19:35





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Ryan Coogler (RCOOG) 25000 132.06 (+1.00)          Jimpa (JIMPA) 773 2.51 (-0.02)          Gladiator II (GLAD2) 5000 174.51 (-2.04)          John Lithgow (JLITH) 99 28.62 (0.00)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          Jayme Lawson (JLAWS) 25000 75.83 (+0.25)          The Conjuring: Last Rites (CNJU4) 10070 56.28 (-0.06)          Isabella Rossellini (IROSS) 463 7.33 (+0.05)          The Memory Police (TMEMP) 10000 10.45 (0.00)          Bowen Yang (BYANG) 3756 52.12 (+0.78)          The Memory Police (TMEMP) 10000 10.45 (0.00)          Isabella Rossellini (IROSS) 1037 7.33 (+0.05)          Gladiator II (GLAD2) 150000 174.51 (-2.04)          Julia Garner (JUGAR) 15172 13.16 (-0.06)          A Complete Unknown (GOELC) 40000 26.20 (-0.06)          Spa Weekend (SPAWK) 3000 10.00 (0.00)          Bowen Yang (BYANG) 655 52.12 (+0.78)          Chiwetel Ejiofor (CEJIO) 146 146.82 (-0.33)          Den of Thieves 2: Pantera (DENO2) 40000 27.87 (+0.19)          The Life of Chuck (LCHUC) 200 20.11 (-0.04)          Dear Santa (DSATA) 150000 1.13 (-0.14)          Eleanor the Great (ELANO) 951 7.16 (-0.02)          Lesbian, Gay, Bisexual and Trans (LGBTQ) 20000 59.81 (+0.58)          Bridget Jones: Mad About the Boy (BJON4) 364 2.91 (-0.02)          The Conjuring: Last Rites (CNJU4) 1130 56.28 (-0.06)          Dear Santa (DSATA) 150000 1.13 (-0.14)          Dune: Messiah aka Dune: Part Thr (DUNE3) 1000 170.66 (-1.30)          Spa Weekend (SPAWK) 150000 10.00 (0.00)          The Giant's House (TGNTH) 55553 5.52 (-0.01)          Queer (QUEER) 20000 4.28 (-0.08)          Wicked Part 2 (WCKD2) 1000 197.28 (+0.48)          Wicked (WICKD) 1000 289.78 (+1.79)          How to Train Your Dragon (HTTYD) 2000 176.64 (+0.91)          The Matrix 5 (MTRX5) 150000 35.08 (-0.08)          Werewolves (WEREW) 150000 16.24 (-0.26)          Winner (WINNR) 1996 0.50 (-0.02)          The Black Hole (BLKHO) 150000 0.03 (+0.01)          Charlie Plummer (CHPLU) 25000 8.86 (-0.05)          Elevation (ELVTN) 296 3.00 (-0.12)          Kung Fury 2 (KFURY) 15000 0.01 (-0.01)          Wicked (WICKD) 150000 289.78 (+1.79)          Elevation (ELVTN) 5004 3.00 (-0.12)          Karate Kid Legends (KKID2) 5000 123.91 (+0.08)          The Legend of Zelda (ZELDA) 1 116.87 (-0.33)          The Legend of Zelda (ZELDA) 1 116.87 (-0.33)          28 Years Later (28LT3) 3 83.38 (-0.49)          The Aliens Are Stealing Our Weed (AASOW) 4010 0.25 (-0.01)          28 Years Later (28LT3) 3 83.38 (-0.49)          The Lord of the Rings: The Hunt (LOTR5) 10000 168.87 (+0.28)          Dune: Messiah aka Dune: Part Thr (DUNE3) 3 170.66 (-1.30)