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And this one's getting much worse reviews than the previous installments (nm)
THR: Early returns suggest Paranormal 4 may earn $15 million on Friday (including $4.5 million in Thursday latenight shows) Oct 19, 14:15
PNAC2 had 2.02 IM, PNAC3 had 2 IM. if PNAC4 earns $15 Friday (with TH #s) = $30.3 or $30 wknd Oct 19, 14:22
Could lower midnight numbers lead to less frontloadedness? {nm} Oct 19, 14:30
And this one's getting much worse reviews than the previous installments (nm) Oct 19, 15:12
Hard to believe it lasted through 4 movies. Admittedly I saw none after the 1st because NOTHING HAPPENED in it.. Oct 19, 15:54
gotta hand it to them though-over half a billion in sales on investment of 8 million is pretty impressive. {nm} Oct 19, 16:07
They stick to the formula (which still works), but there were a lot fewer people at the showing than the same time last year. Oct 19, 16:14