Joblo: "The Conjuring" has been rated R, and Warner Bros accepted the R rating. (even though the film was made as PG-13 film) Apr 12, 10:05
I did find one R rated horror film that opened well in July - Blair Witch in 99 opened to 29.2 (which is 46 adjusted) Apr 12, 10:26
Yeah, but Blair Witch was the exception to almost every horror box office rule. Apr 12, 10:56
Wow, they're really going for broke with this movie. I hope their strategy pays off. {nm} Apr 12, 19:09