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Wells: trackings [TWLI2] 84 total awareness, 46% of the totals definitely interested and a 26 first choice.
Antibody
Nov 16, 11:56
I think it's a missed chance... they should have brought out TWIL1huge ( not just one night ) in the same week as nr 2. Twilight=BIG!
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JMT
Nov 16, 12:07
Eh, not really, compared to the 1000's of advance sales for midnight, the 9PM's for the first are doing a couple dozen per location
notfabio
Nov 16, 12:17
notfabio - i have seen your posts with market projections, what are your thoughts? 100+ ?
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tbonearelli
Nov 16, 12:22
Well I thought MTC's THIS IS IT # was reasonable so don't trade off of me. ;)
notfabio
Nov 16, 12:25
This is GWTW (yes I mean Gone with etc) for this generation! I meant there were/are opp. for marketing like 'go see nr 1 and 2 for 10 $'
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JMT
Nov 16, 12:24
Why would Summit/Theaters take away screens for TWLI2? and lose $ revenue they would've made anyways without a a 2 for 1 promo.
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Antibody
Nov 16, 12:34
early bird screenings ? Midnight double bills ? I don't know... there are numerous creative ways to do that. never mind ;-)
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JMT
Nov 16, 13:01
Strongly disagree with Wells take on those numbers. Twilight is not a 4 quadrant monster like 2012 however,
thatpj
Nov 16, 12:19
You seriously think it won't outdo 2012's opening weekend? Did you notice that both RS and MTC has it tracking for over 100 opening WE??
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Facto
Nov 16, 12:25
Wells' (updated) take is "between the high 50s and low 60s", so I think thatpj is saying that TWLI2 will do better (and beat 2012's OW)
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RogerMore
Nov 16, 13:00
It may very well make 60m OD and not get to 100m OW, I expect serious front-loading.
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Mattrek
Nov 16, 13:24
That number is likely closer to the opening day than the opening weekend.
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MiyazakiFan
Nov 16, 13:50
Click the title . . . . .
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thatpj
Nov 16, 13:39
If you could help me out a bit - I've always wondered what "four quadrant" or "four-quad" means.. Where does it come from? TIA
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Facto
Nov 16, 15:15
Facto 4 quadrant encompasses all 4 demographics for movies. I believe: seniors, young adults, teens/tweens and young children are the 4
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Mattrek
Nov 16, 16:18
Males under 25, Males over 25, Females under 25, Females over 25.
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Antibody
Nov 16, 16:24
Thanks, both.
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Facto
Nov 16, 16:54
Newby here, what do these numbers mean? Thanks
HollywoodTycoon61
Nov 16, 16:36
