http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-toronto-film-festival-jessica-chastain-rigby-20130725,0,2548617.story
But “Rigby” and its "Him" and "Her" conceit pose new questions. For one thing, what to call it? Is the second movie a companion piece? A sequel? A second chapter of the same story?
Benson said that in a few small private screenings he's found that people related far more often to the character whose movie came second, regardless of whether it (or they) were male or female. “What we’re finding is that when you watch the second movie, you have the subtextuality you didn't have when you heard the first side, and that inherently makes that perspective more relatable.”
As for the best way to screen it at Toronto, Benson, festival organizers and his sales agents at WME discussed several possibilities. They could sell each ticket separately and allow filmgoers to see only one, or sell them as two tickets in a pack. In the end they decided to sell it as one ticket for a kind of double feature, with a short break in-between. (It hasn't been announced whether "Him" or "Her" will go first.)