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I think it's possible with the PG-13 rating, and Friday the 13th the following day, that Insidious will make more than one would think based
on that preview number. It's also a school night and the preview showings by me were at 10pm. I think a 15M+ opening day is still likely.
usual megaplex 167 insidious 35 family {nm} Sep 12, 20:21
conjuring was around 360 at this time but pace is on par with purge {nm} Sep 12, 20:46
So, TFMLY is weak then. NSID2, well, that was bound to happen, amirite? {nm} Sep 12, 22:18
Then again, TFMLY does play to an older audience that doesn't rush out for these types of shows. {nm} Sep 12, 23:31
Coulda fooled me, TFMLY ads been running on ESPN, MTV, etc late afternoon and heavier going into the evening. {nm} Sep 12, 23:52
tracking suggests its surprisingly skewing younger {nm} Sep 13, 07:22
The only people going out to see MPFEI at midnight these days are actually dating her. {nm} Sep 13, 14:14
I think it's possible with the PG-13 rating, and Friday the 13th the following day, that Insidious will make more than one would think based Sep 13, 05:12