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LAT on the making and marketing of [GRCUN]

Posted by: Antibody on Oct 03, 12:04

http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-backstage-grace-unplugged,0,5519040,full.story

Roadside conducted more than 100 word-of-mouth screenings with church leaders, focusing on youth pastors.

The movie will be shown in theaters where "Fireproof" and "Courageous" played strongly, a heavy emphasis on screens in the South and Midwest. To broaden its appeal — and to show to wavering Christian teens that the movie is not too doctrinaire — Roadside also is advertising "Grace Unplugged" on "Glee" and "The Voice."


Tag(s): GRCUN





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