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I think $15M is way too high for a movie with Domnhall Gleeson as the male lead, but counter-programming done right can work.
Friends with Benefits opened with $18M against Captain America
Jumping the Broom and Something Borrowed opened to $15M and $14M the same weekend as the first Thor movie, etc
mtc thor 91 including 6 million thursday about time 4 {nm} Nov 05, 07:13
$4 million? Wow, what a colossal failure on the marketing end. That should be a $15m opener IMO. {nm} Nov 05, 08:38
against an estimated 91 mill Thor? {nm} Nov 05, 08:54
I think $15M is way too high for a movie with Domnhall Gleeson as the male lead, but counter-programming done right can work. Nov 05, 09:03
its was planned for only 1200 theaters last week... {nm} Nov 05, 08:58
