Movies

DL: Piper Jaffray analyst James Marsh said that social media buzz around Divergent is tracking ahead of the patterns for The Hunger Games Antibody Jan 22, 11:39

lol yeah, right. {nm} thatpj Jan 22, 11:41

We've seen prior instances where social media doesn't line up to BO potential {nm} NuWallflower Jan 22, 12:01

not that the film will be a failure, but if it opens over 150M I'll eat my hat! {nm} lobogotti Jan 22, 12:08

That's domestic total "in-line with Twilight" {nm} Antibody Jan 22, 12:10

Hunger Games just felt like it had steam behind it (not that I would have ever said 150M OW). I don't get that same feeling lobogotti Jan 22, 12:35

just realized what you said, my bad. {nm} lobogotti Jan 22, 12:36

150 total {nm} Moviesnob Jan 22, 12:33

doh! {nm} lobogotti Jan 22, 12:36

that still would require a top ten all time march open. maybe top 5 Moviesnob Jan 22, 12:50

yeah, I'd think it would need a minimum of 60M and decent WOM to hit 150M. that'd put it at #7 for all time March OW lobogotti Jan 22, 12:54

"We know it's not called the Hunger Games, but really . . . it's the Hunger Games" {nm} the Tagline Jan 22, 12:13

does the social media analysis take into account tweets & mentions done by marketing agencies? adrenalin112 Jan 22, 12:17

Yes it certainly does. Good social media 'intelligence' software very clearly differenciates between industry influencers and cinemagoers. tatoufan Jan 22, 14:20

I'm surprised by these comments. Short memories indeed when it comes to the First Hunger Games and its opening 3day Box Office. {nm} Malachi Jan 22, 12:18