HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
LEGO surpassing advance ticket sales for Frozen (which opened to $67.3M in 3642 theaters), De
The company says that as of this morning, sales are surpassing advance ticket sales for Frozen (which opened to $67.3M in 3642 theaters), Despicable Me 2 (opened $83.5M 4003) and Monsters University (opened to $82.4M in 4004 theaters) at the same point it its news cycle. Frozen and DM2 both opened on holiday weekends, but still, Wow. Rotten Tomatoes has The LEGO Movie rated higher than Frozen, Monsters and DM2.
http://www.deadline.com/2014/02/box-office-preview-little-legos-expected-to-make-monster-opening/
Wonder if Roger, notfabio or anyone else has stats on how tracking has done with high-OW family movies. {nm} Feb 06, 12:01
MTC had Hotel Transylvania at $35m (opened to $42.5m). They had LEGO at $43.8m earlier this week. {nm} Feb 06, 12:17
What did tracking say for Lorax, Frozen, etc. -- i.e., other non-sequels that opened big. Any notable lowball misses? {nm} Feb 06, 12:20
Just checked. MTC had $45M for Lorax at the time (link) ... Feb 06, 12:25
So MTC was 55% off on Lorax, and if it's off the same here Lego would get close to $70M. {nm} Feb 06, 12:27
The data is on-line if you want to check it out yourself. Feb 06, 12:27
lol those frozen predicts: 60,70,65....weekend estimate 93 {nm} Feb 06, 12:35
Well there's no MTC or RS for Frozen on Roger's spreadsheet, and the $93M actual (estimate) was 5-day. {nm} Feb 06, 12:44
Those are five-day predictions. The prediction always matches the weekend (and if it doesn't, I fudge it so it does) Feb 06, 12:51
Okay, so we don't have MTC but those others thatpj mentioned were off about 50% on Frozen as well. {nm} Feb 06, 12:54
IMO 60+ at least {nm} Feb 06, 12:22
I've read that 85 is a possibility! {nm} Feb 06, 13:17
Where!? {nm} Feb 06, 13:48
Well, if you base it just on the presales being ahead MONS2 and DESC2. {nm} Feb 06, 13:55
I have heard 40M up until yesterday - now the general estimate is north of $70..Very Strange {nm} Feb 06, 13:25
Actually, 70 still falls into that 40M up that you heard about yesterday. Strange would be anything less than 40, right? {nm} Feb 06, 13:42
When they give estimates on bigger movies the #'s are always a little less.. Much different with Feb 06, 14:26
Very good points made and also very interesting. I'll watch for your post later if you get a chance. {nm} Feb 06, 14:48
Thanks! {nm} Feb 06, 15:06
LEGO surpassing advance ticket sales for Frozen (which opened to $67.3M in 3642 theaters), De Feb 06, 12:12