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LATIMES: Paramount has decided to shift their campaign for LOVELY BONES [LVBON] to focus on teenage girls
http://www.latimes.com/business/la-fi-ct-bones16-2009dec16,0,5231289.story
They're apparently way scaling back their 12/25 expansion (if they're doing any at all) and just focusing on the wide on 1/15.
Tag(s): LVBON
LATIMES: Paramount has decided to shift their campaign for LOVELY BONES [LVBON] to focus on teenage girls Dec 16, 08:15
the article implies the decision to shift the strategy was testing, not lukewarm box office results last weekend {nm} Dec 16, 08:59
When this was announced, my wife said she could not see how this movie would appeal to anyone. {nm} Dec 16, 09:10
the book was a best seller and SPOILER INSIDE Dec 16, 09:29
Spolier response inside Dec 16, 09:38