LATIMES: Paramount has decided to shift their campaign for LOVELY BONES [LVBON] to focus on teenage girls Dec 16, 08:15
the article implies the decision to shift the strategy was testing, not lukewarm box office results last weekend {nm} Dec 16, 08:59
When this was announced, my wife said she could not see how this movie would appeal to anyone. {nm} Dec 16, 09:10
The wife loved the book, but didn't see how such a depressing tale would appeal. I've not read it, so I cannot comment. FWIW. Dec 16, 09:22
the book was a best seller and SPOILER INSIDE Dec 16, 09:29
Spolier response inside Dec 16, 09:38