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Movies

marketing and budget. {nm}

Posted by: ryeontherocks on Apr 17, 19:11 in response to mike255's post Angry bird the movie cost at least 185 million to make.

Angry bird the movie cost at least 185 million to make. mike255 Apr 17, 19:04

marketing and budget. ryeontherocks Apr 17, 19:11

and production.. not budget lol {nm} ryeontherocks Apr 17, 19:12

Cost even more to make the Rest of the Birds. RotoHockeyYTD2013MainPort Apr 17, 19:25

... Sleepy Bird, Dopey Bird, Grumpy Bird, Bashful Bird, Sneezy Bird and Doc? LOL! {nm} Chateau_du_Mal_Voisin Apr 17, 21:22

That fad game has long since passed. This movie is in trouble. {nm} LonePirate Apr 17, 20:55

Perfect plot for kids - defined protagonist and antagonist, cute, funny - if penguins can do it ;) {nm} Chateau_du_Mal_Voisin Apr 17, 21:19

Except... Penguins of Madagascar *lost* money. {nm} tawdryhepburn Apr 18, 00:36

$373M worldwide vs. $132M budget. They didn't lose anything. {nm} Chateau_du_Mal_Voisin Apr 18, 04:17

maybe someone knows more accurately, but if studio gets 50% of domestic and 30% of international, then i get $119M (so a loss) islander Apr 18, 06:46

So, Dreamworks was kidding when they took a writedown? Plus -- Opportunity Cost of the release date. And damage to the Madagascar brand. tawdryhepburn Apr 18, 06:56

"Opportunity Cost of the Release Date" - No - impairment charge d/t Penguins and Peabody Chateau_du_Mal_Voisin Apr 18, 11:49

Yes. Because, marketing budgets for movies are non-existent. Just something you give the intern to do, he's good at facebook, right? {nm} tawdryhepburn Apr 18, 06:57

"DreamWorks Animation Takes $57M Write-Down on 'Penguins of Madagascar'" -- THR (2/24/15) tawdryhepburn Apr 18, 07:00

I thought you worked in Hollywood? NO film makes money, remember? {nm} Hollywood Accountant Apr 18, 07:05

Well, yeah. Fatal Subtraction and all that. But the struggling studios don't usually announce writedowns in a way that hurts stock price. {nm} tawdryhepburn Apr 18, 08:54

I used to work in journalism. Then I managed a playhouse with three stages. Now I answer phone calls... in Hollywood. tawdryhepburn Apr 18, 08:59

And I'll bet McDonalds gets onboard with marketing - easy Happy Meal toys :) {nm} Chateau_du_Mal_Voisin Apr 17, 21:20

Lowest movie industry run out of new idea. New Original idea make Angry Bird? What's next CandyCrush the movie {nm} mike255 Apr 17, 22:18

I don't see why you couldn't make a good movie out of Angry Birds. tawdryhepburn Apr 18, 00:40





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