2009 - 3d movies that went wide & did not have an "incredible run":
xgames 3d - $1.3mil - dull with a small demographic
battle for terra - $1.6mil - dumb, bad/no wom
jonas bros - $19mil - LOL
movies that did have good run, because they were good or strong wom:
gforce - 119mil
monsters v aliens - 198mil
coraline - $75mil
meatballs - 124mil
ice age - 196mil
up - 293mil
and then there were those that made strong cash w/o reason: bloody valentine, carol, final dest.
the higher cost has little do with the BO prouction. its more about offering something that interests people and offering a moviegoing experience that CANNOT be duplicated at home.
you cant rent or pirate a big screen 3d experience. avatar offered something that created urgency to experience in theaters & exclusivity (must be seen on imax format). now just imagine the numbers titanic would have done had it been in 3d....