Breakeven OWs and PTAs Jan 15, 11:03
wut does pta stand for? {nm} Jan 15, 14:59
I'm guessing Per Theater Average? But that's just a guess. {nm} Jan 15, 15:22
Yes, it's per theater average. It's because we usually get only theater counts before and during the weekend. Screen counts come later. Jan 15, 15:23