Hmm.. tough decision...keep Minions long, or short it...hard to know if it will have legs, or reach adjust $$ {nm} Jul 12, 11:25
whichever decision you come to, just promise to be different than mine. :P {nm} Jul 12, 11:30
DESM2 O {nm} Jul 12, 11:54
DESM2 opened on a Wednesday, not the best comparison. Smurfs 2 was well under 2.7. {nm} Jul 12, 11:55
The logic being the WED opening took away from the WE/BO, right? Thus larger multiplier... {nm} Jul 12, 12:15
Yes. The weekend IM is a good starting point to figure out the long term IM, as well as WOM. {nm} Jul 12, 12:26
well both summer movies and both have minions so. :) {nm} Jul 12, 14:20
Minions Minions everywhere :) {nm} Jul 12, 16:49
DESM2 did about the same as Toy Story 3 in it's first 7 days, but that included a holiday. Jul 12, 14:29
not as long as there is still a choice with Inside Out {nm} Jul 12, 12:03
Short it. Shrek 3 opened to 122 million after 4 weeks it was at 281 milliom Jul 12, 12:35
yeah but Shrek 3 sucked {nm} Jul 12, 12:42
and . . . ? {nm} Jul 12, 13:12
Shrek3 opened in May - didn't have the summmer weekday box office {nm} Jul 12, 14:57
Since 2009: 18 major animated films have opened in the summer on a friday. all but cars2 delisted above 2.7 Jul 12, 13:09
nice {nm} Jul 12, 14:20
*Drops Mic* {nm} Jul 12, 16:50
i dont think so , nmind and toys3 are big enough ows to compare. its all going to be WOM. Jul 12, 17:15
is there anything else for kids opening this summer? {nm} Jul 12, 18:23
Just got back from taking my 3 year old to see it, had to promise to take him back again next weekend....I vote for legs. {nm} Jul 12, 20:28