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I thought it might have been a "headline vs. text-of-the-article" discrepancy we often see, but by the time I looked I didn't see 11-13. {nm}
LAT: IDAY2 55-60; FSJON 11-13; SHALW 7-8 according to prerelease audience surveys Jun 21, 14:19
NEOND 3 or less {nm} Jun 21, 14:20
* it will {nm} Jun 21, 14:23
Don't think awareness is there. I haven't seen any marketing on it and I can't tell who the target audience is. {nm} Jun 21, 18:52
They're promoting it heavily on Discovery (as part of shark week promotion) {nm} Jun 21, 18:55
people who want to see Blake Lively in a bathing suit for 90 minutes {nm} Jun 22, 04:06
oof {nm} Jun 21, 14:35
oof is right {nm} Jun 21, 14:49
Article now says FSJON "about $15 million." {nm} Jun 21, 16:10
Interesting. Which number came from STX, and which number came from rivals. {nm} Jun 21, 16:21
I thought it might have been a "headline vs. text-of-the-article" discrepancy we often see, but by the time I looked I didn't see 11-13. Jun 21, 16:26
W: IDAY2 $50m; FSJON "Above $10m"; SHALW $9m Jun 21, 18:35