HSX Forum
Movies
THR: Fox has upped BIRTH OF A NATION to 2100+ theatres this weekend, tracking still is showing an opening in the 7-10 million range
notfabio
Oct 04, 09:11
That said, tracking is notoriously bad with the African American demo
{nm}
notfabio
Oct 04, 09:12
But usually it's too conservative.
{nm}
notfabio
Oct 04, 09:12
Could be too high based on our data - seems like interest has really cooled off.
{nm}
RollingThunder
Oct 04, 09:35
they are relasing it too early, it needed a December release.
{nm}
thedudeman2222
Oct 04, 09:16
See 12 Years a Slave.
{nm}
Antibody
Oct 04, 09:21
It has to go up against Girl On The Train, Jack Reacher, Inferno, The Accountant? then the tentpoles come in November. it needs crazy legs.
{nm}
thedudeman2222
Oct 04, 09:26
They're opening wide, not going for legs. Its Oscar chances are slim now anyways.
Antibody
Oct 04, 09:31
TBOAN is different from all those movies. The thinking seems to be to go now, rather than face more direct competition in December
{nm}
RogerMore
Oct 04, 09:35
The scandal is having an effect. Excitement also died when HIDNF trailer hit. And a wide release was very ambitious even with troubles.
{nm}
leo21
Oct 04, 18:19