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a month away from the Force Awakens' release, the argument as I recall was whether it could even break $100m for a December o.w.

Posted by: slipping jimmy (a.k.a mickpix) on Nov 22, 13:45 in response to TwoMisfits' post I was being generous - I used only a 40% cut on OW and...

i'll wait until actual tickets go on sale before i start thinking about what a realistic o.w. number is.  but no matter what it ends up being, unless Rogue One totally blows, it will have better legs than 3.27x that number 

THR: Rogue One: A Star Wars Story tracking $130-150M [SW16] Antibody Nov 22, 08:59

V version Antibody Nov 22, 09:28

DL: "tracking suggests an opening that’s between $100M-$140M" MattW Nov 22, 13:29

So, about 40% less than Star7...extrapolating that should give us a good 4 week price based on Star7s 4 week performance... {nm} TwoMisfits Nov 22, 09:53

Or for those who want actual Math... TwoMisfits Nov 22, 09:54

Force Awakens was ridiculously frontloaded for a Xmas movie, so Rouge One has much more upside after o.w. if it's even halfway good {nm} slipping jimmy Nov 22, 10:45

No it wasn't. 4 week 812.7 / OW 248 = 3.27 {nm} Antibody Nov 22, 10:49

as a holiday multipler, 3.27 is terrible. Avatar's legs were double that {nm} slipping jimmy Nov 22, 10:52

Avatar was an outliner. {nm} Antibody Nov 22, 10:58

compared to the other top Xmas box office winners pre-Force Awakens, 3.27 is lowest multiplier of all slipping jimmy Nov 22, 11:03

Still impressive since STAR7 smashed the Opening Weekend record. No other Dec openers in the top 65. {nm} Antibody Nov 22, 11:07

would have been more impressive if it had better legs that I Am Legend {nm} slipping jimmy Nov 22, 11:13

It did. I am Legend 4 week 228 / OW 77.2 = 2.95 {nm} Antibody Nov 22, 11:18

HOBT3 = 4 week 236.46 / OW 89.13 = 2.65 {nm} RazorHawk Nov 22, 11:10

HOBT3 was 89m in 5 days, wednesday opening. {nm} MattW Nov 22, 11:41

HOBT2= 4 week 229.06 / OW 73.64 = 3.11 {nm} RazorHawk Nov 22, 11:13

Previous all time OW record holder JURA4 delist multiplier = 2.67, so Force showed better staying power. {nm} Qix Nov 22, 11:13

Xmas multipliers and summer multipliers are totally different {nm} slipping jimmy Nov 22, 11:13

Yes, although I think the pent up demand was reflected in one-off Dec OW. Agree with your point about potential Rogue upside. {nm} Qix Nov 22, 11:21

HOBIT= 4 week 263.83 / OW 84.61 = 3.12 {nm} RazorHawk Nov 22, 11:18

That's one way of looking at it. Another way is that it made more $$ in its first 3 days than almost all Xmas films make in their entire run goodvibe61 Nov 22, 19:10

and if it had performed like a normal Xmas blockbuster, it should have made a lot more {nm} slipping jimmy Nov 22, 19:19

~7 of the top 20 Dec openers have lower multipliers & Force started with 3 x the #2 title. Qix Nov 22, 20:06

Geez- it had a starting point of 249 mil (avatar started at 77) - that it had greater that 2.7 with that huge amount is Amazing!!! {nm} JDolphin Nov 22, 21:20

I was being generous - I used only a 40% cut on OW and the $150M tracking number - if this opens at $125M (or about 50% less) TwoMisfits Nov 22, 12:24

a month away from the Force Awakens' release, the argument as I recall was whether it could even break $100m for a December o.w. slipping jimmy Nov 22, 13:45

But other tracking based on secrets says 150. MY tracking says 260 and that is alos based on nothing so, it's official...no? {nm} tatoufan Nov 22, 13:13





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Nosferatu - Opening Weekend (NOSFR.OW) 100000 10.00 (0.00)          Emily the Strange (EMILY) 25001 36.75 (+0.67)          Nosferatu H$10 Call (NOSFR.CA) 25000 2.00 (0.00)          Better Man (BETRM) 30000 21.21 (-0.09)          Hedda Gabler (HEDAG) 26 3.39 (-0.03)          A Complete Unknown - Opening Wee (GOELC.OW) 100000 10.00 (0.00)          A Complete Unknown H$10 Call (GOELC.CA) 25000 2.00 (0.00)          Babygirl - Opening Weekend (BBGRL.OW) 100000 5.00 (0.00)          Kraven the Hunter H$30 Call (KRAVN.CA) 25000 0.19 (-0.11)          Attack on Titan: THE LAST ATTACK (ATTLA) 150000 10.00 (0.00)          Nosferatu H$10 Put (NOSFR.PU) 25000 2.00 (0.00)          Nosferatu H$10 Call (NOSFR.CA) 25000 2.00 (0.00)          Nosferatu - Opening Weekend (NOSFR.OW) 100000 10.00 (0.00)          A Complete Unknown H$10 Put (GOELC.PU) 25000 2.00 (0.00)          A Complete Unknown H$10 Call (GOELC.CA) 25000 2.00 (0.00)          A Complete Unknown - Opening Wee (GOELC.OW) 100000 10.00 (0.00)          Prince Charming (PCHRM) 150000 67.33 (+2.13)          Nosferatu H$10 Put (NOSFR.PU) 25000 2.00 (0.00)          Babygirl - Opening Weekend (BBGRL.OW) 100000 5.00 (0.00)          Nosferatu - Opening Weekend (NOSFR.OW) 100000 10.00 (0.00)          Joni MItchell biopic (JONIM) 150000 16.81 (+2.45)          Nosferatu H$10 Call (NOSFR.CA) 25000 2.00 (0.00)          Attack on Titan: THE LAST ATTACK (ATTLA) 150000 10.00 (0.00)          Kraven the Hunter (KRAVN) 135710 52.78 (0.00)          Attack on Titan: THE LAST ATTACK (ATTLA) 150000 10.00 (0.00)          A Complete Unknown H$10 Put (GOELC.PU) 25000 2.00 (0.00)          Home (HOME1) 1000 18.82 (-2.10)          A Complete Unknown - Opening Wee (GOELC.OW) 100000 10.00 (0.00)          A Complete Unknown H$10 Call (GOELC.CA) 25000 2.00 (0.00)          Voltron (VOLTN) 10000 66.39 (+0.71)          Kraven the Hunter (KRAVN) 150000 52.78 (0.00)          Nosferatu - Opening Weekend (NOSFR.OW) 100000 10.00 (0.00)          A Simple Favor 2 (ASFA2) 1000 16.76 (-0.08)          Attack on Titan: THE LAST ATTACK (ATTLA) 44956 10.00 (0.00)          The Fire Inside (FLNTS) 150000 9.05 (+0.01)          Nosferatu H$10 Call (NOSFR.CA) 25000 2.00 (0.00)          28 Years Later Part II (28LT4) 10000 62.09 (+1.02)          Train Dreams (TRDRM) 4000 5.27 (+0.18)          Allison Janney (AJANN) 1 57.03 (0.00)          The Beatles (BEAT1) 1000 77.04 (+1.60)          Everything’s Going to Be Great (EGTBG) 1 1.93 (-0.01)          God's Country (GDSCN) 10000 2.54 (+0.01)          A Complete Unknown - Opening Wee (GOELC.OW) 100000 10.00 (0.00)          Mufasa: The Lion King H$70 Call (LION2.CA) 25000 3.81 (-0.18)          Anemone (ANEMO) 4000 7.58 (+0.01)          A Complete Unknown H$10 Call (GOELC.CA) 25000 2.00 (0.00)          Prince Charming (PCHRM) 10000 67.33 (+2.13)          Mufasa: The Lion King H$70 Put (LION2.PU) 25000 1.51 (+0.21)          Mufasa: The Lion King - Opening (LION2.OW) 100000 67.94 (-1.14)          Moana 2 (MOAN2) 20000 395.11 (-3.26)