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ANT BULLY was IMAX 3D it was a case of "lets make Tom Hanks happy" after POLAR EXPRESS IMAX 3D.
IMAX is extremely talent/filmmaker friendly and while that can score them things like DARK KNIGHT after BATMAN BEGINS, it also locks them into things a A CHRISTMAS CAROL after THE POLAR EXPRESS, SPEED RACER after THE MATRIX sequels.
ANT BULLY was a slate agreement that also had POSEIDON in there too.
So I guess 3D is here to stay. Next two big ones are HTRYD and CLASH {nm} Mar 06, 09:42
HTRYD is tracking for sh*t right now.... and CLASH oddly isn't getting IMAX (cause HTRYD grab them the week before) {nm} Mar 06, 09:49
Family films always perform much better than what their trackings indicate {nm} Mar 06, 09:56
Thanks for stating the obvious. Mar 06, 10:07
Not to newer players it isn't. {nm} Mar 06, 14:14
Stating facts isn't "talking trash." I have tracking data for HTRYD. You don't. Mar 06, 10:30
tracking actually could be helpful if you can note the pattern and apply accordingly Mar 06, 11:19
I think we've found the perfect girlfriend for adrenalinn. {nm} Mar 06, 11:38
tracking was pretty low for PJALT as well. {nm} Mar 06, 13:02
ANT BULLY was IMAX 3D it was a case of "lets make Tom Hanks happy" after POLAR EXPRESS IMAX 3D. Mar 06, 11:21
The big Avatar-esque trailer in front of Alice in Wonderland is going to do wonders Mar 06, 13:03
Which movie are you talking about? Tron? {nm} Mar 06, 13:28
saw the trailer for Tron. It looks like s##it . Just like the original film {nm} Mar 06, 18:55
'stalker, 'stalker, 'stalker... Mar 06, 16:20
personally, I think 3D will be only used for the tentpoles and major int'l releases Mar 06, 14:38