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DL: trackings [STAR8]

Posted by: Antibody on Nov 22, 11:16 in response to tomcat90's post THR: Star Wars: The Last Jedi Tracking for Massive...

http://deadline.com/2017/11/star-wars-the-last-jedi-200-million-opening-1202213679/

Unaided awareness – that part of movie polling which indicates how powerful a film property is among those who aren’t prodded to mention a pic’s title in a survey — is at 35 to Force Awakens’ 36. It’s a telling stat that tells studios how much non-fans are aware of a pic’s property, and depending on how a movie scores here, they’ll spend ad dollars specifically to make this quadrant grow. First choice is 23 for the Rian Johnson-directed sequel versus 22 for the previous J.J. Abrams title, while definite interest is 65 to 60.  Total awareness is huge at 94 to Force Awakens‘ 92.


Tag(s): STAR8





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