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I can only speak anectodally, however they're always at Target, so I'd say decent brand recognition.

Posted by: Wilderness_Journey on Apr 22, 12:40 in response to Antibody's post What's their brand recognition and sales in the US? I've...

They've always been known as "poor man's legos" around these parts.

Fandango: Playmobil gets August 30 release date [PMOBL] Antibody Apr 22, 11:47

aka dumped. {nm} notfabio Apr 22, 11:56

Which will still make bank with the youngins! {nm} Wilderness_Journey Apr 22, 12:00

Even Lego Movie stopped making bank. I think their deal is such that probably a 10 million opening is a win, but would expect less. {nm} notfabio Apr 22, 12:28

I take it you've shorted the stock, lol. {nm} Wilderness_Journey Apr 22, 12:29

Nope. But I am in no giant hurry to cash in on Playmobil one way or the other. {nm} notfabio Apr 22, 12:31

What's their brand recognition and sales in the US? I've never heard of them before this movie. {nm} Antibody Apr 22, 12:32

I can only speak anectodally, however they're always at Target, so I'd say decent brand recognition. Wilderness_Journey Apr 22, 12:40

... I've worked at Target for a decade. Someone has asked about Playmobil... once. And, we didn't have it at the time {nm} Kevman66 Apr 22, 19:19

For what it's worth, it has been around slightly longer than Lego despite being viewed as a knockoff. notfabio Apr 22, 12:51

huh. you probably had playmobil figures as a kid. though fisher price little people were better i think {nm} islndr Apr 22, 12:54

I remember Little People, but not Playmobil. {nm} Antibody Apr 22, 13:00

we had a few. playmobil were defintely the 'socks and underwear' of christmas toys :) {nm} islndr Apr 22, 13:04

they were semi-big in the 70s/80s. not Lego big but the second tier of playset toys {nm} professor zovek Apr 22, 14:02





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