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Consistent with the sensationalist spin being applied by certain parties towards the exchanges, they blame this move on Movie Futures...

Posted by: Somerset (a.k.a woods081180) on Apr 29, 19:04 in response to RupertPupkin's post No more tracking for Jeff Wells! Victory! :)

...no acknowledgement that NRG and others were being deprived of revenue by the practice of sharing this info around, and with or without movie futures this practice was wrong.

Studios may be concerned that this info somehow represents inside info and circulating it puts them at risk. I am not sure that's the right conclusion, as anyone is free to engage tracking surveys, subscribe for other services etc. However, I assume the NRG numbers are put together factoring in additional, studio provided info (screen numbers, marketing spend etc.), in which case maybe there is concern. 





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