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For those who can't access the whole article, the highlights are below.
Cratered from Top 50 free app for Iphones to 125 as of today.
Says the head marketing exec departure was over a difference of opinion of how they should market the service as a whole vs individual programs. Quibi is now advertising individual shows. Ann Daly who ran things back at DreamWorks Animation took over.
80% of those who start an episode finish it (which considering it is 8 minutes, isn't incredibly impressive)
Slashing marketing budget and slowing releases until COVID-19 restrictions lift.
Will allow Apple users to stream to TV sets, Android users will have to wait a few weeks.
Their go-no go for launch was March 1st, had they known then what they know now, they would not have gone ahead with the launch and delayed it.
NYTIMES: Katzenberg blames everything about Quibi's unimpressive start on COVID-19 May 11, 16:54
Which is a safe scapegoat, but you wouldn't push out who they have pushed out if they thought it was blameless. {nm} May 11, 16:55
For those who can't access the whole article, the highlights are below. May 11, 17:07